SOURCE: Vitamin Blue, Inc.

Vitamin Blue, Inc.

April 03, 2013 08:00 ET

Vitamin Blue Provides Update on Stand-Up Paddle Board (SUP) Market Growth

New Report: Boardsports Market to Hit $19.6 Billion in 2017

COSTA MESA, CA--(Marketwired - Apr 3, 2013) - Vitamin Blue, Inc. (OTCQB: VTMB), a developer, producer, and distributor of water boardsports apparel, accessories and related products, is bullish on a report forecasting the world market for boardsports will reach $19.6 billion in 2017. Global Industry Analysts (GIA) released its data in April 2012 (link: http://www.surfersvillage.com/surfing-news/56025#.UU3zuhyG3et) and cites factors for the expansion that are favorable to Vitamin Blue's strategy:

1) Rising participation of women in the sport: According to a 2010 Wall Street Journal article (http://online.wsj.com/article/SB10001424052748703720504575377023651849234.html?mod=wsj_valettop_email), more than 50% of SUP buyers were women. GIA reports that women tend to spend just as much as men on boardsports and are becoming key decision makers in the buying process.

2) Increasing Awareness and Adoption: A jump in accessibility and affordability has created a more diverse demographic of participants who are spending money. Since SUP can be done practically anywhere water is present, the continued rising profile of boardsports will reach and draw more people into the sport.

3) Importance of Apparel: Due to the rising diverse demographic of participants, GIA advises that apparel will be just as important as equipment. Vitamin Blue is positioned well to gain market share with its apparel line and custom board bags.

CEO Frank Ornelas commented, "These economic indicators are aligned with the growth strategy we have outlined for the next several years. Being able to carve out market share and increase sales with these supporting stats is something for us to watch and foster moving forward."

About Vitamin Blue, Inc. (www.vitaminblue.com): Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and nondurables industry.

Forward Looking Statements:

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