SOURCE: VitaminSpice

January 13, 2011 16:33 ET

VitaminSpice Adds Mr. Robert Wilke as Chief Marketing Officer

WAYNE, PA--(Marketwire - January 13, 2011) - VitaminSpice (OTCBB: VTMS) (German WKN: A0YE4L) (www.vitaminspice.net) is pleased to announce that Robert Wilke will be joining VitaminSpice in the capacity of Chief Marketing Officer. Mr. Wilke has led in the creation of effective marketing programs for such blue chip companies as J.P. Morgan/Chase, Citibank, National Car Rental, the Bermuda Department of Tourism, Verizon, Guinness, and many others.

Currently Mr. Wilke is owner of Wilke Communications, a marketing agency serving a diverse portfolio of national and international clients. From financial services to software, from precious metals to non-profits, Wilke Communications has established itself as an agency with broad experience and a robust suite of services. Prior to Wilke Communications, Robert held a number of senior positions in the marketing services business, including CEO of Circle.com, an international professional web services company, president of Nexus Direct, a Virginia-based advertising agency, and Executive Vice President at Brann Worldwide, a global direct marketing agency.

"I believe the future of VitaminSpice is very bright," Wilke said. "The entire promise of the brand lines up perfectly with the priorities of so many Americans who want to eat healthier but who don't always have the time to take the best care of themselves. What's more, the product is utterly unique. Ed has created an entirely new category with VitaminSpice and I believe the growth potential is explosive."

"Robert is a dynamic person with extraordinary experience and insight into opportunities that will be beneficial for VitaminSpice. This is the next step in bringing in a talented and diverse group of individuals that will make up the management team that will lead VitaminSpice to the next level and beyond," stated Edward Bukstel, CEO of VitaminSpice.

About VitaminSpice
VitaminSpice is uniquely positioned between the $150 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging FoodCeutical Industry, VitaminSpice sells vitamin-, mineral- and antioxidant-infused spices and food products. Their offerings include Crushed Red Pepper, Ground Black Pepper, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps vitamin properties locked inside, even when heated, allowing the seasonings, condiments, and food products to retain their full flavor.

VitaminSpice Safe Harbor

This News Release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.

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