SOURCE: VitaminSpice

March 30, 2011 08:30 ET

VitaminSpice Recognized in National and Regional Media

WAYNE, PA--(Marketwire - March 30, 2011) - VitaminSpice (OTCBB: VTMS) (German WKN: A0YE4L) ( is pleased to announce VitaminSpice was recognized in Food Network Magazine and The Philadelphia Business Journal.

The April 2011 edition of Food Network Magazine identified VitaminSpice as one of the top "10 Things You Need to Know." The VitaminSpice product was reviewed very favorably for their national audience on page 26 of the magazine.

The Philadelphia Business Journal, March 18-24 Edition featured an article written by John George applauding VitaminSpice's recent $5 million order from West and Associates as well as recent management additions seen to bolster its steadily rising profile -- specifically, nationally recognized food researcher Marc Meyers as Chief Scientific Officer and marketing veteran Robert Wilke as Chief Marketing Officer. 

Additionally, John Stanton, a professor of Food Marketing at St. Josephs University, stated that "The holy grail of marketing is to have a unique selling proposition." Stanton further commented, "I do think there are people who are going to value a product like [vitamin enhanced spices]... you have to market it as a niche product... there are riches in the niches." St. Joseph's University is internationally recognized as the "Harvard" of food service marketing and food retail marketing. The URL for the Philadelphia Business Journal article is below.

About VitaminSpice
VitaminSpice is uniquely positioned between the $150 billion health food/vitamin supplement industry and the multi-trillion-dollar traditional food industry. A pioneer in the emerging FoodCeutical Industry, VitaminSpice sells vitamin-, mineral- and antioxidant-infused spices and food products. Their offerings include Crushed Red Pepper, Ground Black Pepper, Italian Seasoning, Ground Cinnamon and Granulated Garlic. A proprietary micro-encapsulation process keeps vitamin properties locked inside, even when heated, allowing the seasonings, condiments, and food products to retain their full flavor.

VitaminSpice Safe Harbor

This News Release may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct.

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