SOURCE: Green Blender, Inc.

Green Blender

September 29, 2015 08:12 ET

Vitamix and Green Blender Announce 60-Day Fall Smoothie Challenge

Smoothie Service Subscribers Gain Access to Fast and Healthy Meal Options and Reduced Pricing on Premium Blender

NEW YORK, NY--(Marketwired - September 29, 2015) - In an effort to make healthier eating easier, Green Blender, the New York City-based startup that delivers pre-portioned ingredients and superfoods to make organic smoothies at home, announced a partnership with Vitamix, makers of high-performance blenders for homes and businesses. The two health-minded companies have created a fun, 60-day smoothie challenge for the fall season, which includes fresh weekly deliveries of pre-portioned smoothie ingredients from Green Blender, and a specially priced Vitamix blender as part of a bundle being offered during this limited time.

The 8-week challenge will help participants start each weekday with a superfood smoothie, with different plans available at varying price points. All plans tiers include an 8-week subscription to Green Blender's fresh, pre-portioned smoothie kits. Each weekly smoothie box includes 5 original recipes, and fresh ingredients to make 10 servings. Plans include:

  1. BYOB (Bring Your Own Blender): $44.99/week for 8 weeks.
  2. Vitamix Standard Challenge: Includes a Vitamix Standard Certified Reconditioned Blender - $79.99/week for 8 weeks.
  3. Vitamix S30 Challenge: Includes a Vitamix S30 Personal Blender - $89.99/week for 8 weeks.

"We're thrilled to be working with Vitamix," said Amir Cohen, founder and CEO of Green Blender. "We all have great health aspirations when purchasing a new Vitamix machine. Green Blender is providing the tools and roadmap to turn those aspirations into healthy habits that last. With the 60-day challenge, you can get the best high-performance blender and our premium smoothie subscription for a great value. This partnership is making it easier than ever to lead a healthier life."

The 60-Day Challenge and special pricing is available until the end of 2015.

"Green Blender is an ideal partner for us because they also promote a healthy lifestyle through delicious food and making good choices," says Vitamix COO Anthony M. Ciepiel. "We want to help our machine owners be successful in their whole-food nutrition journey, and getting quality ingredients delivered to their doors makes it even easier for them to adopt a healthier, smoothie-fueled lifestyle."

For Green Blender, this partnership announcement comes on the heels of news of $900k in seed funding and a NYC partnership with the after-hours delivery service, Parcel, for subscribers who need customized delivery options for their smoothie ingredient deliveries. Green Blender launched in 2014, delivering to Manhattan only. Now, the company ships to most parts of New York, Connecticut, Delaware, Maryland, Maine, New Jersey, Pennsylvania, Rhode Island, Virginia, Vermont, West Virginia, and Washington, DC.

To learn more about the Vitamix and Green Blender Smoothie Challenge, visit: greenblender.com/vitamix/challenge.

About Green Blender
Green Blender is a smoothie delivery service. Each week, our members receive a smoothie box with original smoothie recipes, and all the pre-portioned ingredients and superfoods to make premium smoothies at home. Green Blender believes that to live a sustainably healthy lifestyle you have to indulge in your health, and do things that you love. Green Blender makes it fun and easy to start your day with a healthy decision.

Learn more about how Green Blender works here.

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About Vitamix
Vita-Mix® Corporation ("Vitamix") is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. "Papa" Barnard created one of the first infomercials in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president's prestigious "E" Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in approximately 100 countries. For more information, please visit www.vitamix.com.

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