Vitamix(R) 7500: Evolution in Design Meets Elevated Performance and Superior Durability

CLEVELAND, OH--(Marketwired - Jul 4, 2013) - Vitamix^®, the world leader in high-performance blending equipment for home and commercial use, introduces the Vitamix^® 7500, which boasts exciting innovations inside and out. Featuring a high-performance motor for quicker and easier processing of even the most hard-to-prepare ingredients, the Vitamix 7500 effortlessly chops, creams, blends, heats, grinds and churns, helping users successfully create their favourite recipes.

The newest design from Vitamix includes an ultra-responsive Variable Speed Dial and Pulse function, providing superior precision and consistent blends through the intuitive controls with little effort. The machine's powerful ≈2.2 peak horsepower motor generates blade speeds up to 386 kilometres per hour, further allowing for thorough and power-packed blending. The 7500 also features vibration-dampening technology for quieter performance. 

A compact and modern design allows the 7500 to fit under most kitchen cabinets, keeping it readily accessible on the counter for daily use and proudly displayed as part of any well-appointed kitchen. The low-profile 2.0-litre, Eastman Tritan^® copolyester BPA-free container features laser-cut, stainless steel hammermill and cutting blades measuring 10 centimetres across to ensure a consistent blend every time. The improved spout provides a quicker and easier pour, resulting in no-mess creations.

The Vitamix 7500 includes a specially designed tamper, which helps process thick or frozen mixtures with perfect results every time. The tamper fits securely into the container with a special collar designed to prevent it from hitting the blades.

"Vitamix is extremely proud to introduce the new 7500," said Norm Thompson, national country manager - Canada, Vitamix. "Our goal was to deliver a machine that our customers can rely on for unsurpassed performance and long-term durability. With the intuitive Variable Speed Dial and Pulse feature, consumers will find the ease-of-use, the consistency and the accuracy of the blender to be incomparable."

The Vitamix 7500 is available in black, white and red colour options. It has a suggested Canadian retail price of $599 and includes the bilingual Simply Fresh cookbook containing hundreds of chef-tested recipes. It also comes with a full seven-year warranty. The Vitamix 7500 is sold at specialty and online retailers, show demonstrations and vitamix.com.

About Vitamix^®
Vitamix^®, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. Leading consumer magazines rank Vitamix as the highest quality consumer blender. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Falls, Ohio, the company employs more than 700 people, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit vitamix.com.