Vitamix(R) 7500: Evolution in Design Meets Elevated Performance and Superior Durability

CLEVELAND, OH--(Marketwired - Nov 12, 2013) -  Vitamix^®, the world leader in high-performance blending equipment for home and commercial use, introduces the Vitamix^® 7500, which boasts exciting innovations inside and out. Featuring a high-performance motor for quicker and easier processing of even the most hard-to-prepare ingredients, the Vitamix 7500 effortlessly chops, creams, blends, heats, grinds and churns, helping users successfully create their favourite recipes.

The newest design from Vitamix includes an ultra-responsive Variable Speed Dial and Pulse function, providing superior precision and consistent blends through the intuitive controls with little effort. The machine's powerful 2.2 peak horsepower motor generates blade speeds up to 434 kilometres per hour, further allowing for thorough and power-packed blending. The 7500 also features vibration-dampening technology for quieter performance. 

A compact and modern design allows the 7500 to fit under most kitchen cabinets, keeping it readily accessible on the counter for daily use and proudly displayed as part of any well-appointed kitchen. The low-profile 2.0-litre, Eastman Tritan^® copolyester BPA-free container features laser-cut, stainless steel hammermill and cutting blades measuring 10 centimetres across to ensure a consistent blend every time. The improved spout provides a quicker and easier pour, resulting in no-mess creations.

The Vitamix 7500 includes a specially designed tamper, which helps process thick or frozen mixtures with perfect results every time. The tamper fits securely into the container with a special collar designed to prevent it from hitting the blades.

"Vitamix is extremely proud to introduce the new 7500," said Norm Thompson, national country manager - Canada, Vitamix. "Our goal was to deliver a machine that our customers can rely on for unsurpassed performance and long-term durability. With the intuitive Variable Speed Dial and Pulse feature, consumers will find the ease-of-use, the consistency and the accuracy of the blender to be incomparable."

The Vitamix 7500 is available in black, white and red colour options. It has a suggested Canadian retail price of $599 and includes the bilingual Simply Fresh cookbook containing hundreds of chef-tested recipes. It also comes with a full seven-year warranty. The Vitamix 7500 is sold at specialty and online retailers, show demonstrations and vitamix.com.

About Vitamix^®
Vita-Mix^® Corporation ("Vitamix") is a privately held family-owned and -operated company founded in 1921 that manufactures high-performance blending equipment for home and commercial use. The company's commercial customer list reads like a "Who's Who" of major restaurant chains, and gourmet chefs say their Vitamix machines are as important to them as their knives. A recognized leader in marketing and product innovation, Vitamix founder William G. "Papa" Barnard created the first infomercial in 1949 to demonstrate how the Vitamix blender could help people improve their health with whole foods, and the company developed the first true commercial blender in the early 1990s, which ignited the smoothie movement. Vitamix, whose products are known worldwide for their performance, durability, and reliability, continues to win awards for product innovation and is a recipient of the president's prestigious "E" Award for Exports. Headquartered in Olmsted Township, Ohio, 19 miles from Cleveland, Vitamix products are manufactured in Northeast Ohio and sold in 100 countries. For more information, please visit www.vitamix.com.