SOURCE: iCentera

iCentera

April 25, 2011 07:00 ET

VITAS Innovative Hospice Care® Deploys iCentera 8.0 On-Demand Sales Enablement Platform

Mobility and Salesforce.com Integration Were Key Criteria in Selection and Rapid Deployment of Solution for 400-Person Sales and Marketing Organization

MINNEAPOLIS, MN--(Marketwire - Apr 25, 2011) - iCentera, the sales enablement company, today announced that VITAS Innovative Hospice Care®, the nation's leading provider of end-of-life care, has selected iCentera's SaaS sales enablement platform to drive sales productivity, sales efficiency, and marketing effectiveness across its marketing and 400-strong sales organizations. The deployment of the iCentera for Enterprise Enablement™ edition, completed in four short weeks, followed a rigorous proof-of-concept phase and represents a best-in-class sales enablement solution, including field mobility and seamless integration with Salesforce.com for lead management.

Headquartered in Miami, Florida, VITAS (pronounced VEE-tahs) operates 50 hospice programs in 17 states and the District of Columbia. VITAS hospice professionals care for terminally ill patients daily -- primarily in the patients' homes, but also in the company's inpatient hospice units as well as in hospitals, nursing homes, and assisted living communities/residential care facilities. VITAS patient care team members include registered nurses, licensed practical nurses, hospice aides, physicians, social workers, chaplains, volunteers, and other care giving professionals.

"To maintain a leadership edge in the ever-changing healthcare environment, companies must continually evolve and improve every aspect of their business. IT infrastructure is one key differentiator for VITAS," said iCentera CEO Craig Nelson. "VITAS management was seeking tighter control of their marketing messages and a more consistent marketing voice, along with a platform for tailored 1-to-1 customer portals, and our new iCentera 8.0 edition helps them deliver on those goals."

"We're proud to work with partners like VITAS who are so committed to leveraging best-in-class technology to optimize knowledge transfer in the interest of top-notch organizational performance and unmatched patient care," continued Nelson. "Our full integration with Salesforce.com and the mobility VITAS has achieved by arming their sales teams with Netbooks comes together to deliver a state-of-the-art sales enablement platform for the sales and marketing team at VITAS, and for their customers."

About iCentera:
iCentera is sales enablement, with the industry's most advanced yet affordable hosted Sales Enablement Platform to drive knowledge transfer from marketing resources to sales teams, partners and customers. iCentera's patented platform replaces static sales, partner, and customer portals with a single sales enablement system that adapts to the needs of each user. Customers include NetApp, NBA, TransUnion, Thomson Reuters, Adobe and Mercury Computer Systems. To discover why more than 170,000 subscribers leverage iCentera to optimize their sales enablement ROI and drive efficient revenue growth and achieve a perfectly consistent marketing voice across their entire company ecosystem, please visit us at www.salesenablement.com or www.icentera.com.

About VITAS Innovative Hospice Care®:
VITAS Innovative Hospice Care®, a pioneer and leader in the hospice movement since 1978, is the nation's leading provider of end-of-life care. Headquartered in Miami, Florida, VITAS (pronounced VEE-tahs) operates 50 hospice programs in 18 states (California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Illinois, Indiana, Kansas, Michigan, Missouri, New Jersey, Ohio, Pennsylvania, Texas, Virginia and Wisconsin). VITAS employs 10,492 professionals who care for terminally ill patients daily, primarily in the patients' homes, but also in the company's 32 inpatient hospice units as well as in hospitals, nursing homes and assisted living communities/residential care facilities for the elderly. At the conclusion of the first quarter of 2011, VITAS reported an average daily census of 13,031. Visit www.vitas.com.

Listed on the New York Stock Exchange and headquartered in Cincinnati, Ohio, Chemed Corporation (NYSE: CHE) operates two wholly-owned subsidiaries: VITAS Healthcare and Roto-Rooter.

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