Vitrium Systems Inc.

Vitrium Systems Inc.

August 15, 2007 06:30 ET

Vitrium Systems Announces the Release of Docmetrics™ For Electronic Document Analytics and Optimization

Innovative web-based system offers document analytics technology to companies distributing electronic content.

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Aug. 15, 2007) - Vitrium Systems announces the release of docmetrics, the world's first system for maximizing PDF content effectiveness and electronic document ROI. Docmetrics is a unique web-based application designed to fulfill the electronic document metrics and optimization needs of marketers and publishers.

Docmetrics transforms standard PDFs into dynamic documents that generate detailed reader behavior metrics. Generating reader engagement reports from these metrics creates valuable insight into document performance.

Reader engagement data generated by the docmetrics system benefits all companies publishing PDF content in formats including brochures, case studies, data sheets, research reports and white papers. Companies can use these metrics for content optimization, market intelligence and demand generation purposes.

Narayan Sainaney, Vitrium's President and Chief Technical Officer, said: "Marketers place great importance on being able to measure and optimize the performance of their campaigns. We saw a strong need for technology that would empower them to do this for their PDF-based campaigns."

"PDF has become an extremely important format for all sorts of content publishers," he continued, "but they have never had a way to ensure that their documents are performing as effectively and efficiently as they intended."

Docmetrics' online interface requires no software installations or integration into existing systems. Mr. Sainaney commented: "We designed docmetrics for usability. It's self-contained and intuitive, so it's quick to adopt and easy to master."

Vitrium has developed docmetrics in response to demand for software able to enhance PDF technology and help content publishers overcome inherent limitations of conventional document distribution practices.

Mr. Sainaney said: "Metrics currently available to publishers provide no insight into how people actually use PDF content. With our technology, publishers get data on how readers behave within documents." To protect reader privacy, this data is only collected with the explicit permission of document readers.

Vitrium Systems (www.vitrium.com), the maker of docmetrics, specializes in document rights management and document tracking solutions. For more information visit docmetrics web site or call 1-866-403-1500.

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