Vitrium Systems Inc.

Vitrium Systems Inc.

March 05, 2008 08:30 ET

Vitrium Systems Launches New Docmetrics™ Version Delivering Real-time Lead Generation Data from Electronic Content

Innovative Web-based System Allows Users to Embed Dynamic Forms within PDFs to Capture Data from "Pass Along" Readers

VANCOUVER, BRITISH COLUMBIA--(Marketwire - March 5, 2008) - Vitrium Systems, leading provider of enhanced electronic document technologies, today announced a new release of the web-based docmetrics application, empowering companies to generate more, better qualified leads from white papers, case studies and other PDF-based marketing content.

Docmetrics users can now embed dynamic forms within enhanced PDFs to collect real-time data on prospects who read marketing content. This innovative in-document forms technology compliments docmetrics' existing document analytics functionality, which measures reader engagement with electronic content.

In-document forms technology provides an alternative to web registration forms, commonly used by marketers to gather document reader data. Unlike web forms, in-document forms capture data on pass along readers who receive documents via online content sharing.

"Marketers have known for years that web forms miss some of the most important leads, produce low-quality data and discourage readers from downloading content," said Peter Nieforth, CEO, Vitrium Systems. "Docmetrics addresses these concerns by capturing more, higher quality data, allowing marketers to generate more, higher-quality leads."

Readers' needs were also considered during the development of the new docmetrics technology. Like regular PDFs, docmetrics documents can be seamlessly accessed in Adobe Reader. Additionally, docmetrics protects reader privacy, only gathering data with the explicit permission of readers themselves.

By creating technology that helps marketers and their readers get more value from PDF documents, Vitrium aims to keep PDF relevant in the fast-changing world of online content. Mr. Nieforth explained: "Docmetrics gives PDF renewed relevance by transforming it from a static document format into an interactive web 2.0 medium."

Docmetrics will be exhibiting at today's MarketingProfs B2B-2.0 Expo, an all-day virtual event exploring recent innovations in online marketing. The docmetrics booth will feature how-to videos, downloadable enhanced documents and the chance to chat live with the docmetrics sales and marketing team.

For more information about docmetrics, visit http://www.docmetrics.com.

About Vitrium Systems

Based in Vancouver, British Columbia, Vitrium Systems is a private company specializing in electronic document technologies built using the innovative protectedpdf(TM) software engine. For more information about Vitrium, visit http://www.vitrium.com.

Contact Information

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    David Libby
    Press Contact
    (510) 868-4903 or Cell: (510) 377-1466
    Email: dlibby@twopinspr.com