SOURCE: Vitrue

Vitrue

June 21, 2011 09:00 ET

Vitrue Adds Veteran Software (SaaS) Executive Catherine Chandler as CFO

New Hire Signals Continued Growth & Expansion for Company & Its Industry Leading Social Marketing Software Platform for Global Brands & Agencies

ATLANTA, GA--(Marketwire - Jun 21, 2011) - Vitrue, the leading social marketing platform, today announced the addition of veteran technology finance executive Catherine Chandler to the executive team as Chief Financial Officer. Chandler brings a wealth of international financial expertise and knowledge to Vitrue, notably a strong background with SaaS-based businesses, along with merger and acquisition experience, and she will play an integral part in continuing to grow the success of the company on a global scale. Chandler begins today with Vitrue and will report directly to Vitrue CEO & Founder Reggie Bradford.

"We are extremely pleased to welcome Catherine to Vitrue's executive team at this most pivotal time in our company's growth," said Bradford. "She brings a broad base of financial experience and global expertise to the company, especially with SaaS-based businesses, and has a proven track record in building profitable, successful companies through start-up phases to global business expansions and beyond. I am confident that Catherine will provide the financial leadership needed to help drive Vitrue's growth and expansion, while maintaining financial excellence."

Chandler joins Vitrue with more than 25 years of financial experience in leading and advising corporations on building profitable business operations, international expansion, and mergers and acquisitions. Prior to joining Vitrue, she served as the CFO of Liaison Technologies Inc., primarily a SaaS and professional services company, where she led the financial migration of the company from a start-up to a leader in the industry, as well as expanded operations abroad to grow the company's international presence. Before Liaison, Chandler directed the finance operations of a major division of Georgia-Pacific Corporation with over $2 billion in revenue. She also served as the Treasurer and Controller for Savannah Foods & Industries Inc., a public company with more than $1 billion in annual revenue. Chandler has her executive MBA in finance from Emory University's Goizueta School of Business and is a licensed CPA.

"Vitrue is doing incredible things in the social marketing category, providing not only the industry's leading social marketing platform but also unparalleled value and support to their customers," said Chandler. "I'm thrilled about joining the Vitrue team to provide support and leadership in this period of rapid growth and to build on the work already accomplished in creating value and financial success for the company."

Chandler is just one of many staff members Vitrue is hiring as it continues to open new offices, both in the U.S. and internationally. Vitrue currently has five offices and expects that number to double by the end of this year. Vitrue's Bradford cites rapid adoption of its software-as-a-service (SaaS) platform, the Vitrue SRM, as the driver for growth. The Vitrue SRM is used by hundreds of global brands and agencies, collectively managing its clients' more than 600 million fans in 47 countries across 3,000 Facebook and Twitter accounts.

About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The industry-leading Vitrue Social Relationship Management (SRM) platform is currently managing more than 600 million fans in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, State Farm, P&G brands, Johnson and Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.

Contact Information

  • Contact Information
    Aly Brady
    LaunchSquad
    415-625-8555
    vitrue (at) launchsquad (dot) com