Vitrue Expands Executive Team With New Chief Revenue Officer

ATLANTA, GA--(Marketwire - Nov 29, 2011) - Vitrue (www.vitrue.com), the leading social marketing platform, today announced the addition of enterprise software sales veteran Brian Blond in the newly created position of Chief Revenue Officer. Bringing more than fifteen years of strategic sales and business development experience across the software technology space, including roles at Moxie Software, BMC Software and Oracle, Blond will lead Vitrue's long-term, strategic revenue generation and oversee global sales operations. Based out of Vitrue's San Francisco office, he will report directly to Vitrue CEO & Founder Reggie Bradford.

"Vitrue has experienced tremendous success in 2011 and we know that Brian will be instrumental in amplifying our momentum even further in the upcoming year," said Bradford. "Brian has a proven history of driving sales success across organizations and there is no doubt that his vision and experience will complement and enhance our already strong sales team and support our aggressive growth plan for the future."

During his tenure at Moxie, Blond established the company as one of the premier Social Enterprise Platforms, with more than 600 enterprise customers and powering more than 270 million social enterprise interactions per month. Prior to Moxie, he was at BMC Software through the acquisition of BladeLogic for $900 million. At BladeLogic, Blond was instrumental in building a team that helped make BladeLogic one of the fastest growing enterprise software companies of the past decade culminating with a successful IPO in 2007. Additionally, he held sales and leadership roles at Oracle, 170 Systems and Inktomi.

"As brands look to grow their presence and manage a greater number of customer relationships across social channels in 2012, Vitrue is primed to extend its leadership position in the social marketing industry," said Blond. "There is such a tremendous growth opportunity for Vitrue and through Reggie's leadership, I'm excited to help take the company to the next level."

Today's announcement follows last week's SRM platform milestone, marking more than one billion social relationships managed across Facebook, Twitter and Google+. With continued growth and increasing adoption, Vitrue's industry-leading SaaS solution represents the premier social marketing platform, solidified through strategic developer partnerships with Facebook and Google+. Over the past fifteen months, Vitrue has added more than 200 clients, totaling more than 500 global brands and agencies using the Vitrue SRM, including McDonald's, American Express, AT&T, jcpenney and P&G.

About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, Google+, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than one billion social relationships in 47 countries across more than 4,500 Facebook, Twitter and Google+ accounts.