SOURCE: Vitrue


September 19, 2011 07:00 ET

Vitrue Hires Another European Business Development Veteran as Company Ramps Up International Expansion

Long-Time Technology & Former Omniture Executive Phillip Evans Named RVP of EMEA

LONDON--(Marketwire - Sep 19, 2011) - Vitrue (, the leading social marketing platform, today announced that international software sales and business veteran Phillip Evans has joined Vitrue in the newly created position of Regional Vice President, EMEA, effective immediately. A former Omniture and Mercado executive, Evans brings more than 20 years of strategic sales and business development experience spanning the SaaS-based technology space and will report directly to VP of EMEA Richard Beattie. Today's news comes on the heels of last month's hiring of Beattie and the opening of Vitrue's London office, just one of the company's overseas offices set to open this year as it ramps up international expansion.

Based in London, Evans will be involved in all aspects of Vitrue's international business, including new business growth, sales, channel development, and existing support of current global clients. Under Beattie's leadership, along with Evans, the duo will immediately begin to build the international team, beginning with the London office, which will include a staff that spans all disciplines. Other mainland European offices are set to open, including Paris by the end of the year.

"As we build our international team, we are thrilled to bring on another seasoned professional with Phil, who has tremendous experience in selling, implementing and supporting enterprise software technology across Europe," said Reggie Bradford, CEO and founder of Vitrue. "We have the premier social marketing platform for global marketers and we are building out a superior international team to support our product and clients. With Rich and Phil at the helm, I am extremely confident about our continued growth as we partner with our current and future clients to help them achieve true global-local social success."

"I'm incredibly excited to be part of the Vitrue team, joining my longtime colleague Rich, as we both see the incredible opportunities to grow Vitrue's market-leading position with both current global clients and through new business," said Evans. "There is tremendous opportunity for brands globally on social and we are certain that our industry-leading Vitrue SRM platform coupled with our superior client service and support will be a winning equation for multinational marketers."

Evans has more than 20 years spanning the business software solutions industry, most recently at Tealeaf where he was in charge of retail sales for the company's market-leading Customer Experience Management Solutions for global brand marketers. Prior to Tealeaf, he was a European Sales Executive at Omniture (Adobe after acquisition of Omniture in 2009) and at Mercado (acquired by Omniture in 2008), where he was routinely No. 1 in sales worldwide, even exceeding sales targets by more than 200% for four-straight quarters. Evans' resume also includes executive international sales management positions at @Road (acquired by Trimble in 2007) where he increased new business sales by 300%.

Today's news continues Vitrue's fast-moving growth cycle as the company expands its presence and client base resulting from the rapid adoption of brands using its social marketing platform, the Vitrue SRM. On August 29, Vitrue rolled out a massive upgrade to its industry-leading Vitrue SRM, representing the most expansive and innovative upgrade to date that gives brand marketers unprecedented social marketing capabilities that easily streamline processes to achieve scale through localization and enhanced analytics and metrics -- all managed on one dashboard interface.

About Vitrue
Vitrue ( is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than 820 million social relationships in 47 countries across 3,000 Facebook and Twitter accounts.

Contact Information

  • Contact Information
    Marissa Arnold
    vitrue (at) launchsquad (dot) com