SOURCE: Vitrue


August 11, 2009 09:30 ET

Vitrue Launches the First-of-Its-Kind Social Relationship Manager for Facebook and Twitter

Leveraging the Facebook Stream API, Marketers Can Now Automatically Publish Messages Directly to Their Fans

ATLANTA, GA--(Marketwire - August 11, 2009) - Vitrue, the leading social marketing company, announced today the rollout of the Vitrue SRM (Social Relationship Manager), a web-based application suite that allows brands to more efficiently and effectively manage, schedule and automatically publish across Facebook and Twitter. While providing measurement and real-time analytics, the Vitrue SRM makes managing a brand's social presence easy, improves fan engagement and increases ROI.

"The Vitrue SRM enables marketers to treat social media as a true marketing medium with the traditional approach of segmentation, dayparting and scheduling by providing capabilities to discover what is resonating with existing fan bases and what is driving the most viral growth," said Vitrue CEO, Reggie Bradford. "The Vitrue SRM helps take a mass of conversation into shape where you can manage, plan and analyze, as quantifying leads and passion levels are important steps to defining value."

The Vitrue SRM is comprised of three powerful components: Social Publisher, Social Planner and Social Insights. While poised to layer in additional applications over the next few months, these initial applications are the critical building blocks of an effective social media strategy and are built for global scale. The Vitrue SRM provides the insights marketers need to create strategies, illustrate ROI and justify social media investments.

The Vitrue SRM Social Publisher is a first-of-its-kind system to create more effective and engaging wall posts on Facebook. Marketers can fully customize and format their wall posts, including images, branded URLs and additional content blocks. The inclusion of video and audio posts that play within the fan's news feed offer an effective way for a brand to use multimedia content while driving direct response traffic to their site or Facebook applications.

The Vitrue SRM Social Planner allows marketers to collaborate and develop a social media marketing calendar. The platform allows marketers to plan, create and execute customer communications months in advance, complementing other online and offline media programs.

"Up until last week marketers were limited to manually publishing their Facebook posts," said Michael Strutton, Vice President of Product Management. "Now with Facebook opening their stream API and Vitrue's first-to-market integration, marketers can set a date and time enabling the Vitrue SRM to automatically publish to their fans."

The Vitrue SRM Social Insights delivers real-time, rich analytics to monitor brand communication. Unlike other metrics from short URL providers, reporting information is kept private and not publically displayed. These insights are proprietary and can be customized to meet specific marketer needs. Throughout Vitrue's private beta, major brands have experienced social click through rates reaching dramatically higher levels than all other online mediums.

The patent-pending Vitrue SRM is part of our ongoing commitment to social media innovation. The beta version has been live since March and is being used by some of the largest and most social brands spanning industries from consumer electronics to consumer packaged goods to tourism to communication service providers.

The Vitrue SRM is now available to a limited set of marketers by invitation only with a full public release slated for September. To request an invite, please visit

About Vitrue

Vitrue, Inc. is a full service social marketing company providing technology solutions combined with supporting services of account, strategic and creative capabilities to help world class marketers build, manage and grow customer relations across the social web. Vitrue's social relationship management platform is built exclusively for social media marketing and includes rich analytics, multi-experience and "local" page management capabilities, and a suite of applications built to meet brand objectives like acquisition, engagement, sales and brand awareness.

Vitrue offers the most comprehensive social media marketing solutions built exclusively for Fortune 1000 brands and agencies. Vitrue is based in Atlanta and New York City. For more company information, please visit

Contact Information