SOURCE: Vitrue


July 26, 2011 09:02 ET

Vitrue Partners With Milyoni to Expand Social Commerce Capabilities

Partnership Extends Vitrue's Social Marketing Platform Offerings for Global Brands

ATLANTA, GA--(Marketwire - Jul 26, 2011) - Vitrue (, the leading social marketing platform, today announced a strategic partnership with Milyoni, a leader in F-commerce, to enhance its social commerce offerings for customers. The partnership allows Vitrue's SRM social marketing platform to provide customers with increased opportunities to convert fan loyalty and engagement into revenue.

Vitrue's SaaS-based social marketing platform, utilized by hundreds of global brands and agencies, will be further strengthened through this partnership. Milyoni's Conversational Commerce platform provides Vitrue customers with a unique commerce solution, tailored specifically for brands, retailers and entertainment companies, to create a seamless social shopping or viewing experience all within the Facebook platform.

"As more companies understand just how large the gains can be from social marketing, we aim to deliver a comprehensive solution with the necessary resources, tools and functionality for our customers to execute successful programs with real ROI. This is why we're partnering with strong leaders in the space like Milyoni," said Reggie Bradford, Founder and CEO of Vitrue. "Milyoni's notable commerce solutions and established customer base completely aligns with our platform, especially at a time when brands are seeking to deepen engagement with social audiences without disconnecting from an ongoing dialogue."

"F-commerce is a quickly growing element of companies' social marketing strategies and this partnership enables us to intensify our offerings and provide an even more robust social marketing solution to our customers," said John Corpus, CEO of Milyoni. "Our customers already benefit from an additional revenue stream via Facebook and we are eager to deliver the same opportunities to Vitrue's customer base."

Following a recent partnership with ShopIgniter, this partnership expands Vitrue's social commerce capabilities that tie into the overall platform. The Vitrue SRM platform is made up of powerful social products that deliver a turnkey, comprehensive solution that offers robust tools for community management and customization capabilities that deliver at scale.

Milyoni's Conversational Commerce™ platform enhances a company's Facebook presence by delivering a social shopping and viewing experience all within the social network. Its innovative suite of social merchandising tools allows companies to monetize their Facebook following by seamlessly engaging fans in conversations, which create deeper engagement and interaction.

Today's news comes on the heels of Vitrue's acquisition last week of San Francisco-based GamesThatGive (, the social gaming platform designed to engage brands' customers in charitable activities through branded-gaming experiences. Another upgrade for the Vitrue SRM platform, the acquisition adds gaming functionality to allow brands to seamlessly create custom games on Facebook and maintain consistent brand visibility during the entire experience, all the while supporting a brand's charitable programs.

About Vitrue
Vitrue ( is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help global brands and agencies manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube and emerging networks. The industry-leading Vitrue Social Relationship Management (SRM) platform is currently managing more than 750 million fans in 47 countries across 3,000 Facebook and Twitter accounts. Vitrue's stable of clients include many of the world's most recognizable brands and agencies.

About Milyoni
Based in the San Francisco Bay Area, Milyoni, Inc. is the leader in F-commerce. The company's Conversational Commerce™ platform gives companies an easy way to connect and engage with fans, enhance their brands, sell products, and monetize fan pages and branded storefronts on Facebook. Milyoni's Social Shopping and Social Theater products reach over 100 million fans from industry leading customers, including Warner Brothers, HBO, The NBA, The Miami HEAT, Oklahoma University and more. For more information, visit

Contact Information

  • Media Contact:
    Marissa Arnold
    LaunchSquad for Vitrue

    Sylvie Tongco
    Atomic PR for Milyoni