Vitrue, ShopIgniter Announce Strategic Partnership to Maximize Social Engagement Capabilities for Brands Worldwide

ATLANTA, GA--(Marketwire - Jun 16, 2011) - Vitrue, the leading social marketing platform, today announced a strategic partnership with ShopIgniter, the leading provider of social eCommerce software. With this partnership, both ShopIgniter and Vitrue will expand their offerings, providing customers with access to tools powered by both ShopIgniter and Vitrue and enabling additional opportunities to leverage the social Web.

Vitrue's flagship product, the Vitrue SRM, a SaaS-based social marketing platform, is used by many of the world's most recognizable brands, including Chanel, Samsung, Best Buy, American Express and McDonald's. Now, Vitrue will be able to offer their clients access to tools that complement the Vitrue SRM platform and will help brands extend their social reach further and generate revenue through social eCommerce efforts.

These products, which make up the ShopIgniter's sCommerce Suite, include the Social Promotion Engine™ to power shareable coupons, referral and loyalty incentives, private and time-based sales, and group promotions; a fully transactional Facebook Store; and a cloud-based eCommerce Platform; all of which can easily be integrated with existing eCommerce systems.

"Vitrue has always focused on providing the tools necessary for customers to connect and engage with consumers through the social Web. We've seen this engagement translate to their relationship with fans and followers outside of the social Web as well, with our coupons tool driving in-store purchase traffic for example," said Reggie Bradford, Founder and CEO of Vitrue. "This partnership will allow us to provide our customers with additional tools to help them drive more fans and followers to purchase and maximize their social ROI. We see a huge opportunity for brands to take advantage of our partnership with ShopIgniter and integrate social truly into the shopping experience."

"The management and optimization of content, customers and ecommerce have always been core software functions on the web. Retailers and brands need analogous core management capabilities for the social web and expect innovation in these function reflecting the unique characteristics of social networks," said Matt Compton, CEO of ShopIgniter. "The combination of Vitrue and ShopIgniter provides brands and retailers with a powerful solution to connect with their customers, activate their consumer networks and drive eCommerce ROI across the social web."

The Vitrue SRM is made up of four powerful social products: Vitrue Tabs allows you to easily design and create interactive content directly on Tabs to attract and retains fans; Vitrue Publisher is the industry's first and leading publishing tool for delivering dynamic, targeted content, as well as scheduling, monitoring and metric features; Vitrue Apps offers a suite of unique, engaging applications, as well as custom-designed apps; and Vitrue Mobile extends your social efforts to mobile devices for optimal, anywhere interaction. Together, the Vitrue SRM delivers a turnkey, comprehensive platform that offers robust tools for community management and customization capabilities that deliver at scale.

Vitrue recently announced an aggressive global expansion strategy that includes opening 10 offices worldwide during 2011 and early 2012.

About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube, emerging networks and mobile applications. The industry-leading Vitrue Social Relationship Management (SRM) platform is currently managing almost 600 million fans in 47 countries across 2,500 Facebook and Twitter accounts. Vitrue's stable of clients include McDonald's, American Express, Amway, YouTube, Intel, State Farm, P&G brands, Johnson and Johnson, Samsung, Ford, Chanel, JCPenney, Disney, Baskin Robbins, Best Buy, Domino's Pizza and AT&T, as well as many global marketing and public relations agencies.

About ShopIgniter
ShopIgniter is a rapidly-growing, social eCommerce software company. ShopIgniter helps companies of any size activate their customer networks to extend their reach and generate revenue through social eCommerce efforts. ShopIgniter provides the sCommerce Suite of flexible products that include a Social Promotion Engine to power shareable coupons, referral and loyalty incentives, private and flash sales, group promotions and social ratings and reviews; a fully transactional Facebook Store; and a cloud-based sCommerce Platform; all of which can power a stand-alone eCommerce business or be integrated with existing eCommerce systems.

With over a hundred customers such as Nike Golf, CafePress, Portland Trail Blazers, Kembrel and growing, ShopIgniter meets the social eCommerce needs of a variety of companies including retailers, brand manufacturers and their interactive agencies.

More information can be found at www.shopigniter.com.