SOURCE: Vitrue

Vitrue

October 06, 2011 09:02 ET

Vitrue's First Annual Client Summit Brings Together Leading Global Brands to Focus on Social Marketing Expertise, Technologies and Best Practices

Intel, Altimeter and Vitrue Founder & CEO to Present Keynotes at Inaugural Event in NYC; West Coast Client Summit to Follow in November

ATLANTA, GA--(Marketwire - Oct 6, 2011) - Vitrue (www.vitrue.com), the leading social marketing platform, today announced the Vitrue School for the Socially Gifted, the company's first annual client summit, which will be held in New York City from October 19th - 20th. The event will bring together the social marketing industry's top influencers along with internationally recognized brands to share insights and best practices and engage in meaningful discussions to promote social marketing collaboration and innovation. A West Coast client summit is planned for November 14th - 15th in Las Vegas, NV.

"In addition to expanding and enhancing our Vitrue SRM Platform to further provide our customers with all the tools and technologies needed to meet their social marketing needs, Vitrue is always thinking of new ways to improve our customer service offering, adding value to our comprehensive solution," said Reggie Bradford, Vitrue founder and CEO. "We structured the conference to include both educational sessions to provide audience members with useful insights on how to maximize the success of their social marketing strategies and resource sessions to stimulate discussions on topics such as building and reaching global communities and the future of social marketing."

The Vitrue client summit is organized as a forum for brands to learn how to better target the appropriate social fan with relevant messaging and how to offer clients real-time customer care and response management best practices, as well as a focus on social's future. Attendees will also benefit from a roster of expert speakers including Brian Solis, principal at Altimeter Group, who will present on "The Current and Future State of Social Marketing" and Ekaterina Walter, Intel's Social Media Strategist, who will speak to "Global Challenges in a Social World." Chad Warren, Senior Manager, Product Marketing, Social Media of Adobe Systems; Stephanie Agresta, EVP of Weber Shandwick; Ian Schafer, CEO of Deep Focus; and Dr. Aaron Tabor, MD of the Jesus Daily Facebook Page will also speak at the summit.

"Vitrue has played a crucial part in our ability to successfully manage our complex, global social Facebook presence at scale," said Ekaterina Walter, Social Media Strategist at Intel. "Social marketing is becoming exponentially more important, as brands today are utilizing Facebook, and other social platforms, to reach a global audience. The Vitrue client summit clearly shows how Vitrue values its customers and their successes and is dedicated to teaching other brands how to share in that success. We look forward to sharing, learning and collaborating with our industry colleagues at the upcoming event."

This customer summit marks a huge milestone for Vitrue, as the company continues to focus on building a comprehensive solution for social marketers and establishing unparalleled customer service. In 2011 alone, Vitrue added more than 200 new clients, hired 100 new employees, expanded overseas., and has more than doubled revenue since 2010.

For more information on the first annual Vitrue client summits in New York City and Las Vegas please visit Vitrue's Facebook page (facebook.com/virtue) and click on the "School for the Socially Gifted" Tab.

About Vitrue
Vitrue (www.vitrue.com) is the leading social marketing platform, offering software-as-a-service (SaaS) solutions to help brands and agencies harness the marketing potential of social and manage their expanding and sophisticated social communities on Facebook, Twitter, YouTube and emerging platforms. The industry-leading Vitrue Social Relationship Management (SRM) platform is collectively managing its clients' more than 825 million social relationships in 47 countries across 4,000 Facebook and Twitter accounts.

Contact Information

  • Contact Information
    Marissa Arnold
    Vitrue [at] launchsquad [dot] com
    (212) 564-3665