VIVA Creative

May 24, 2011 13:35 ET

VIVA Creative and JAgency Announce the Agenda for the Smart CMO Virtual Forum on June 16th

Cirque du Soleil, Microsoft, and Charity: Water Share Innovative Content With Global CMO Community

ROCKVILLE, MD--(Marketwire - May 24, 2011) - VIVA Creative and JAgency today announced the agenda for the Smart CMO Virtual Forum ( taking place June 16th at 1:00 p.m. EDT. The agenda includes interactive keynotes, thought-provoking discussions, and live chat with some of today's top marketing minds.

Exclusive and original content for the upcoming forum focuses on the themes: Be Global. Be Measurable. Be Innovative. Program highlights include:

  • Be Innovative or Be Irrelevant, an engaging presentation by Daniel Lamarre, President and CEO of Cirque du Soleil
  • Be a Digital Maverick, an in your face discussion with Paull Young, Director of Digital Engagement at Charity : Water
  • Delivering Genuine Customer Value, frank insights with David Pierce, Senior Vice President and CMO of Farmer's New World Life Insurance

The Smart CMO Virtual Forum also provides unique access to insights and best practices from thought-leading marketers at Microsoft, Blackboard, K12, Space Adventures, KIND Foods, Kidfresh, Honest Tea, The Case Foundation, Collective Bias, and The Medici Group.

The program will begin with innovative online networking to help registered Smart CMO members connect with colleagues and peers. This online networking will be facilitated by Dave Bushnell, a key member of the team that helped Lady Gaga achieve the most successful social media campaign in the history of the internet. Registered users are also invited to experience content-driven interactive games.

A full schedule of Smart CMO Virtual Forum events can be found on

Registration for the Smart CMO Virtual Forum is complimentary for senior level marketers worldwide. The Smart CMO Virtual Forum is a 100% virtual event that attracts a global audience of marketing professionals to experience exclusive content and resources made available live and on-demand to registered members. Marketers interested in attending please visit to register.

About Smart CMO
Smart CMO is a global community of marketing executives whose purpose is to innovate, experience, and share marketing ideas, technologies, and media. We lead a global marketing conversation through live and virtual events, exclusive and original content, and interactive community discussions. Our flagship event is the Smart CMO Virtual Forum.

About VIVA Creative
VIVA Creative is a global creative agency. We partner with marketing executives to deliver world-class creative, strategy, and execution of marketing programs worldwide. Our capabilities include content, experiential, virtual, and digital marketing. We deliver innovative solutions that engage audiences, build brands, and achieve successful results. For more information, please visit or contact (301) 670-9700.

JAGENCY is a marketing and communication agency focused on results. JAGENCY advises CEOs and CMOs on the redesign of their global marketing strategy, programs and execution using Experiential Marketing platforms and other innovative marketing technologies to increase targeted reach, interactive dialogue and results. JAGENCY is global, with offices in New York and Paris. For more information, please visit

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