VIVA Creative

March 30, 2011 14:56 ET

VIVA Creative Launches Interactive Promotion for AMC's New Series 'The Killing'

Fans Invited to Join the Investigation by Searching for Clues in Rosie's Bedroom

ROCKVILLE, MD--(Marketwire - March 30, 2011) - VIVA Creative announces the launch of an innovative online promotion for AMC's new television series, "The Killing." VIVA Creative developed and produced an interactive virtual experience that allows show fans to explore the bedroom of victim Rosie Larsen, and to "discover clues as to why someone wanted her dead." Rich interactive features enable fans of the compelling mystery to truly immerse themselves in Rosie's Room to see how she lived, and to investigate for clues as detectives. Throughout the season, fans may uncover new clues throughout the room to solve the mystery of Rosie Larsen's murder.

"The Killing is an amazing series and Rosie Larsen is such a compelling character," said Joe Talbott, president of global content at VIVA Creative. "At first, when you're just scratching the surface of Rosie's Room, you get the feeling she's a typical 17-year-old. But when you know she's been murdered, and dig a little deeper into her life, loves and interests, you get a whole new and troubling, perspective. To be able to enter the world of The Killing in this highly interactive way breaks down that fourth wall and gives AMC's audience the opportunity to participate in The Killing in an unprecedented way."

 To explore Rosie's Room, please visit: Inside Rosie's Room

About AMC's Series: The Killing

From writer and executive producer Veena Sud, The Killing tells the story of the murder of a young girl in Seattle and the subsequent police investigation. Starring Mireille Enos, Billy Campbell, Joel Kinnaman, Michelle Forbes, Mitch Larsen, and Brent Sexton, it is produced by Fox Television Studios and executive produced by Mikkel Bondesen for Fuse Entertainment. For more information, visit: AMC's Official Site

About VIVA Creative

VIVA Creative is a global creative agency focused on content creation, and experiential, digital, and virtual marketing. Fusing creativity with technology, the company helps organizations engage audiences, build brand loyalty, and achieve results. The award-winning VIVA team delivers innovative solutions for clients globally including Discovery Channel, Thomson Reuters, Martha Stewart Living Omnimedia, General Electric, Marriott, Galderma and more. For more information, please visit or contact (301) 670-9700.

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