VIVA Creative

May 17, 2011 10:38 ET

VIVA Creative Names New EVP, Business Development Scott Kerr to Lead Worldwide Business Development From VIVA's New York Office

ROCKVILLE, MD--(Marketwire - May 17, 2011) - VIVA Creative, a global experiential communications agency, today announced that Scott Kerr has been named EVP, Business Development.

"We are excited to welcome Scott to our management team," says Lorne Greene, VIVA's Chief Executive Officer, "He has a track record of building successful client partnerships in the experiential marketing industry. He understands the challenges our clients face and has two decades of experience delivering innovative solutions to meet client needs."

Scott has led the development of numerous successful relationships in the B2B and B2C spaces. He has served as a multi-year account lead on major meetings, conferences, events and multimedia projects with brands such as Lockheed Martin, AIG, Domino's Pizza, and more. He is active in several trade and professional associations and is an established thought leader in the experiential marketing industry.

Scott will lead business development from New York City and will be leading the creation of a New York office for the agency.

"VIVA is the most forward-looking agency in experiential marketing," says Kerr. "VIVA has more in-house capabilities in digital and virtual marketing that any competing experiential agency. As technology brings experiential marketing to new places, VIVA is uniquely positioned to provide clients with the right solutions in this swiftly evolving space."

Scott Kerr will be attending the Event Marketer Summit this week in Chicago, where VIVA Creative will be presenting at a session on leveraging stereoscopic 3D in live experiences.

About VIVA Creative

VIVA Creative is a global creative agency focused on experiential, virtual, and digital marketing. The agency delivers innovative solutions for worldwide clients including General Electric, Discovery Channel, Marriott, AIPAC, Galderma, Bayer, and other global brands. VIVA is headquartered near Washington, DC and has offices throughout the United States. For more information, please visit or contact (301) 670-9700.

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