May 19, 2011 15:45 ET

VIVA Creative Produces AIPAC Policy Conference 2011 in Washington, D.C.

President Obama Confirmed to Speak; Over 10,000 Delegates Expected to Attend

ROCKVILLE, MD--(Marketwire - May 19, 2011) - VIVA Creative (, a global experiential communications agency, is producing the AIPAC Policy Conference 2011.

The conference is held May 22-24 in Washington, D.C. and is expected to draw more than 10,000 delegates from all 50 states, more than half of the Senate, a third of the House of Representatives and many Israeli and American policymakers and opinion leaders. President Barack Obama has confirmed that he will speak at the AIPAC Policy Conference on Sunday, May 22nd.

Other confirmed speakers include: The Honorable Benjamin Netanyahu, Prime Minister, State of Israel; The Honorable John Boehner (R-OH), Speaker of the House, U.S. House of Representatives; The Honorable Harry Reid (D-NV), Majority Leader, U.S. Senate; The Honorable Robert Casey (D-PA), U.S. Senate; The Honorable John Thune (R-SD), U.S. Senate; The Honorable Eric Cantor (R-VA), Majority Leader, U.S. House of Representatives; The Honorable Steny Hoyer (D-MD), and many others.

Lorne Greene, VIVA Creative's internationally recognized producer and director of large scale live events, has served as the Executive Producer for the AIPAC Policy Conference for several years. "On May 22nd the Washington Convention Center will be transformed into a place where people come together from all over the world to be moved and inspired. I look forward to delivering a stunning production that shares AIPAC's rich and emotional story with the audience," says Greene.

Joe Talbott, VIVA Creative's President of Global Content and Creative, has been developing original content for the AIPAC Policy Conference 2011 for more than six months. "VIVA Creative has collaborated closely with AIPAC to design hours of engaging panoramic, wide screen content including animated dimensional virtual stages, 3D animations, and dramatic multi-media segments -- all supporting AIPAC's vision of a highly interactive and immersive audience experience."

Bob Campbell, the president of VIVA's live event division and the show's technical director, says, "The centerpieces of this engaging audience experience are seamless panoramic projection surfaces, delivering parallel plenary content in multiple ballrooms on multiple screens, the largest being over 500 feet wide."

About the AIPAC Conference (
The AIPAC Policy Conference 2011 -- the largest in AIPAC history -- will include more than 10,000 delegates, from all 50 states. Among the attendees will be more than 1,500 students from 400 college campuses, including 215 student government presidents. Except for the State of the Union address, the AIPAC Policy Conference is the largest annual bipartisan gathering of U.S. senators, representatives, administration officials, diplomats and foreign ambassadors.

About VIVA Creative
VIVA Creative is a global creative agency focused on experiential, virtual, and digital marketing supported by an exceptional in-house content creation team. The agency delivers innovative solutions for worldwide clients including General Electric, Discovery Channel, Marriott, Galderma, Bayer, and other global brands. VIVA is headquartered near Washington, DC and has offices throughout the United States. For more information, please visit or contact (301) 670-9700.

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