VIVA Creative

December 07, 2010 08:00 ET

VIVA Creative Receives 2010 Event Design Silver Award for Best Interactive Element

Groundbreaking Touch Screen Game Recognized by Event Marketers Worldwide

ROCKVILLE, MD--(Marketwire - December 7, 2010) - VIVA Creative is the 2010 Event Design Silver Award Winner in the Best Interactive Element category for its work designing an interactive, touch screen game built to educate radiologists on the benefits of General Electric (GE) Healthcare's contrast media products.

"The CSI: Case Study Investigation touch screen game has given GE Healthcare's Medical Diagnostics team an opportunity for high visibility on radiology tradeshow floors internationally," said Joe Talbott, VIVA Creative President of Global Content. "Developing this highly creative and innovative solution put GE Healthcare's products at the fingertips of radiologists, helping to demonstrate the product qualities while providing an entertaining outlet for friendly tradeshow floor competition."

In addition to being an effective messaging platform, the game also served as a promotional tool, creating a spike in booth attendance. Booth traffic at the U.S. tradeshow where the touch-screen exhibit appeared increased by 470 percent, booth traffic internationally increased by 512 percent, and the average time visitors spent inside the booth increased to three to five minutes. GE Healthcare has now rolled it out throughout Europe, Asia and North America.

The Event Design Awards are awarded annually to organizations that specialize in the design and construction of event exhibits in an array of professional locations, including tradeshows, retail and field marketing.

"We are extremely honored to be one of the first award winners in the new Best Interactive Element category," said VIVA Creative Chief Creative Officer Emily Greene. "We thank Event Design Magazine and its readers for honoring VIVA Creative 's innovation in this area of interactive audience engagement."

A full demonstration of the game features, and more information on VIVA Creative's on-the-move capabilities can be found on

About VIVA Creative
VIVA Creative is a global experiential communications agency focused on content creation, live experience design and production, mobile content delivery, and virtual events -- powered by a unique, in-house Virtual Studio. We bring a media and technology 'agnostic' approach to client solutions to ensure successful business-focused and results-driven outcomes. We help our clients successfully navigate within the swiftly evolving media space to better engage target audiences, build brand loyalty, and achieve business results. The VIVA team delivers innovative solutions for clients globally including General Electric, Discovery, Marriott, AIPAC, Daiichi-Sankyo Pharmaceuticals and the United States Department of Agriculture. VIVA is headquartered in Rockville, MD with offices throughout the United States. For more information, please visit or call 301.670.9700.

Contact Information

  • Press Contact:
    Laura Malamud
    Phone Number: 301-670-9700
    Email: Email Contact