SOURCE: VIVA Creative

VIVA Creative

May 31, 2011 14:24 ET

VIVA Creative Speaks on Virtual Events at the IAEE Conference

Dave Bushnell and Evan Chapman Featured Speakers on Virtual Technology at the IAEE Mid-Year Meeting

ROCKVILLE, MD--(Marketwire - May 31, 2011) - VIVA Creative (www.vivacreative.com) today announced Dave Bushnell, president of digital, and Evan Chapman, president of virtual solutions, will be featured speakers at the International Association of Exhibitions and Events (IAEE) conference, held in Washington D.C. on June 1-4, 2011.

The IAEE's Mid-Year Meeting is the premier conference for event organizers to share best practices and strategies to increase participation in brand-driven events. VIVA Creative's Dave Bushnell and Evan Chapman will participate in two sessions entitled "The Hype, Myth and Reality of Virtual Exhibitions and Events," and will address the trends and factors of how virtual events contribute to the industry's biggest growth.

VIVA Creative helped clients enhance their event marketing and communications efforts through the strategic utilization of virtual event technology for many years. The agency has a wide variety of global clients in the private, public, government and non-profit sectors, including the American Society of Association Executives (ASAE), Avaya Inc., Marriott CFRST, Sage ERP North America, Surescripts Inc., and the United States Government Services Agency (GSA).

Evan Chapman, president of virtual solutions, said, "I am honored that VIVA has been called upon as a thought-leader in this space. As the level of successful virtual and hybrid components being used is realized, it's time we think of virtual interaction as less of a myth, but more as the next exciting reality for audience engagement and messaging."

Dave Bushnell, president of digital, will contribute insights from the VIVA Creative and JAGENCY collaboration, Smart CMO Virtual Forum, at the "Creating a Motivating and Social Experience Design" session. Bushnell said, "It is not only about people being rewarded for attending your event; they should be compelled to attend and participate by the value of the content and interaction you are providing. I'm looking forward to the discussion at the Mid-Year Education meeting to share which interactions are most successful for your audience."

The IAEE conference will also include educational seminars and recertification opportunities for sales and media event professionals. For the full schedule and registration information, please visit www.iaee.com.

About VIVA Creative
VIVA Creative is a global experiential communications agency focused on content creation, live experience design and production, virtual events, and mobile content delivery. Fusing creativity with technology, the company helps organizations engage target audiences, build brand loyalty, and achieve
business results. VIVA is headquartered in Rockville, MD with offices throughout the United States. For more information, please visit www.vivacreative.com or call 301.670.9700.

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