SOURCE: Viva International Group

Viva International Group

June 09, 2009 13:40 ET

Viva International Group Announces Executive Appointment

Sal Rianna Named Chief Financial Officer and Chief Administrative Officer

SOMERVILLE, NJ--(Marketwire - June 9, 2009) - Viva International Group (Viva Optique, Inc.), a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing headquartered in Somerville, NJ, has named Sal Rianna chief financial officer and chief administrative officer.

Rianna most recently served as chief operating officer for luxury linen purveyor Frette North America, Inc. He also has been an executive with the Donna Karan Company, a division of LVMH, where he was vice president of finance and operations for the DKNY global business. And, he was corporate manager of financial and strategic planning at GFT (USA), where he worked with a variety of brands including Giorgio Armani, Calvin Klein and Emanuel Ungaro.

"Sal brings with him a track record of significant success from his previous leadership roles," said Frank Rescigna, Viva International Group president. "His financial expertise coupled with his brand and fashion acumen will make Viva an even stronger and healthier company. We look forward to Sal quickly becoming an integral part of Viva and contributing enormously to our future growth and success."

"Given its well-balanced brand portfolio, synergistic advantages, and strong financial health, Viva is one of the best-positioned companies in vision today," said Rianna. "I'm thrilled to become a part of Viva, and assist in maximizing the company's unlimited potential."

For more information on Viva International Group, visit us online at or call (800) 345-VIVA.

About Viva International Group

Viva International Group, a Highmark company, is part of the HVHC Inc. group of companies which also includes Davis Vision and Eye Care Centers of America. Established in 1978 as an entrepreneurial company, Viva has steadily grown to become a worldwide leader in ophthalmic frames and sunglass distribution and manufacturing. Viva's current brand portfolio consists of GUESS, Tommy Hilfiger, ESCADA, Ermenegildo Zegna, BONGO®, CANDIE'S®, RAMPAGE®, Harley-Davidson®, GANT®, Catherine Deneuve, Etro, Furla, Givenchy, Magic Clip®, Magic Twist™, Savvy, Viva and SKECHERS which launches in 2010.

Viva was one of the first American eyewear companies to expand internationally and currently has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan, and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands, Portugal, Spain and Switzerland. In total the company has global distribution in more than 60 countries.

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