SOURCE: Home Shopping Latino, Inc.

July 16, 2007 06:30 ET

VIVA Looks for Home in South Florida

MIAMI, FL--(Marketwire - July 16, 2007) - Home Shopping Latino (PINKSHEETS: HSPL), dba Viva Telecompras, announced today that Scott R. Dinin has joined the Viva Telecompras team as Outside Special Counsel for Florida Development. Scott will lead our development efforts in Florida.

"Bringing Scott on board is a major step forward in our drive to penetrate a significant share of the U.S. market," said Frank Celecia, CEO and Chairman of HSL Inc. "He's based in Florida, knows the players in the marketplace and brings solid market knowledge to our search. With Scott on board the message is clear. We are committed to becoming a major force in the Home Shopping e-commerce space. Scott will be instrumental in creating the right environment for Viva Telecompras to establish our worldwide headquarters in South Florida."

"I believe that Viva Telecompras is perfectly positioned to capitalize on the emergence of broadband technologies and the large Spanish-speaking peoples of this hemisphere. South Florida has the energy to match Viva Telecompras' global ambitions; another bright star is going to shine in Florida," said Scott Dinin, Special Counsel, for Florida Development, HSL Inc.

About Home Shopping Latino, Inc.

Home Shopping Latino Inc. (PINKSHEETS: HSPL), dba Viva TeleCompras, is an all Spanish Language Television Channel and Online Shopping Website. Expecting to tap into the considerable spending power of the growing U.S. population, Viva Telecompras and its accompanying Web site, www.vivatelecompras.com, which are being developed by Home Shopping Latino Inc. will fill a niche required by 10 million Hispanic homes. Home Shopping Latino, Inc. is headquartered in Carson, Nevada, and is traded on the OTC under the symbol HSPL.PK. For more information about Home Shopping Latino, Inc., please visit www.vivatelecompras.com. Or call VP of Investor Relations Greg Martin at 310-589-9640 or greg@vivatelecompras.com

About Scott R. Dinin & Dinin Partners, Inc.

Scott R. Dinin and Dinin Partners, Inc. is a leading Advisor for Corporations and High Profile Clients providing Special Counsel and Brand Development Services. More information can be found about Scott R. Dinin, Dinin Partners, Inc., Dinin@DininPartners.com

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