SOURCE: YaSabe

YaSabe

May 28, 2013 08:05 ET

Viva Movil by Jennifer Lopez Debuts With YaSabe Mobile App for Hispanics

HERNDON, VA--(Marketwired - May 28, 2013) -  YaSabe, the leading local search destination catering to U.S. Hispanics, today revealed that it was selected by Viva Móvil by Jennifer Lopez, a new wireless retailer co-founded by Jennifer Lopez, which launched at the CTIA 2013 Wireless Conference in Las Vegas. Viva Móvil aims to revolutionize wireless services through premium retail stores, online and social channels. Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. Under the agreement, YaSabe will also help to promote Viva Móvil's new retail locations and wireless services to Hispanic consumers searching online.

YaSabe, which means 'now you know' in Spanish, provides location-aware mobile applications, including bilingual information about local merchants and service providers, special offers and coupons, all with a focus on Latin culture and community. For example, YaSabe's restaurant guide includes 16 types of Latin cuisine with in-depth content and menu information for 40,000 restaurants. YaSabe also helps to capture word-of-mouth, allowing users to leave comments and share information. A human-powered social concierge service called Ayudame ('help me') allows consumers to ask questions and get recommendations from others in the community.

"YaSabe offers a gateway that helps Hispanic consumers find local businesses, coupons and more on-the-go," said Bosco Souto, President of Viva Móvil. "We are pleased to recommend to our Viva subscribers to download and use the YaSabe local search applications."

"Viva Móvil, like YaSabe, recognizes the growing power of the U.S. Hispanic market, especially when it comes to mobile, for which Hispanics are some of the most active, innovative users," said Zubair Talib, CEO of YaSabe. "Through YaSabe, Viva Móvil's subscribers will have easy access to culturally relevant searches for businesses, deals, jobs and more in the language of their choice."

For more information on the launch of Viva Móvil by Jennifer Lopez, visit www.getviva.com.

About YaSabe
YaSabe is America's largest and fastest growing local search destination for businesses, coupons, and jobs that cater to Hispanic consumers. YaSabe connects millions of users annually to online listings, cultural content and community-sourced information. Offering a fully bilingual interface, including personalized email responses from local experts, YaSabe has grown by 800%, year-over-year. For content publishers and advertisers, YaSabe provides partnership possibilities with syndicated content, revenue opportunities, and access to expanded Hispanic audiences. For more, visit www.YaSabe.com.

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