SOURCE: Viva World Trade, Inc.

February 26, 2007 09:30 ET

Viva World Trade Appoints González COO and Director

PUERTO VALLARTA, MEXICO -- (MARKET WIRE) -- February 26, 2007 -- Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, is pleased to announce the appointment of Humberto González as Chief Operating Officer and Director of the Company.

Mr. González has over 15 years of experience in international business, including a successful alcoholic beverage import and distribution business, advertising, promotion, new product launches, government, and restaurant development. Humberto studied law at the National Autonomous University in Mexico City and was co-founder of the law firm "González, Figueroa y Cerda, SC."

He began his career at "Advertising and Promotion, SA," a marketing agency where he managed the Procter and Gamble Accounts in Mexico Northeast. In 1993, while working with the Schwarz Marketing Agency, he conducted an extensive market research study for the Bacardi Company for the worldwide successful launch of Bacardi Limon.

In 1995 Mr. González entered the government sector as Private Secretary for the General Director of the Federal Labour Court and became one of Mr. Pedro Ojeda Paullada's closest collaborators. Mr. Ojeda had a very distinguished career in Mexican government as former Secretary of the Presidency, Attorney General, Secretary of Labour, Secretary of Fisheries, President of the National Revolutionary Party-PRI, Congressman, and President of the National Food Commission.

Mr. González, also a successful restaurateur, formed TVK Latin America to import and distribute VK Vodka Kick in Mexico. VK Vodka Kick is one of Europe's most successful alcoholic beverages. Within one year, the company successfully listed VK Vodka Kick in major convenience stores chains, including OXXO (of the FEMSA and Sol beer group), EXTRA (of the Grupo Modelo and Corona beer family), 7-ELEVEN, and CIRCLE-K. These accounts represent over 6500 retail outlets. This achievement was previously a privilege reserved for only a few beverage industry giants; unheard of for a smaller, upstart company.

"Mr. González's hands-on experience and knowledge of the alcoholic beverage import and distribution business in Mexico is an enormous benefit to the Company. He has joined the Viva World Trade team with a mandate to surpass his previous successes with the popular 'mike's hard lemonade' brand and other product lines represented by Canmex Imports and VIVA World Trade," said Neil Mikkelsen, President & CEO.

About Viva World Trade, Inc.

Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its wholly owned Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets - Trading Symbol: VVWT.

To learn more about Viva World Trade, Inc., visit

Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.

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