SOURCE: Viva World Trade, Inc.

February 15, 2007 16:45 ET

Viva World Trade Moves to Expand Its Operations in Mexico

PUERTO VALLARTA, MEXICO -- (MARKET WIRE) -- February 15, 2007 -- Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva"), an importer and distributor of premium alcoholic beverages in Mexico, is pleased to provide this corporate update.

Viva, through its Mexican subsidiary, Canmex Imports ("Canmex"), is the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico. Introduced to the U.S. market from Canada in 1999, in three short years "mike's hard lemonade" achieved the status as one of the leading lemonade-flavored alcoholic beverages.

Since acquiring the exclusive import and distribution rights, Canmex has focused its attention on the Cancun and Puerto Vallarta marketplace, selling and promoting "mike's hard lemonade" in local bars and restaurants. The Company has also conducted consumer surveys and product positioning. Promising results from this limited product launch have allowed Canmex to formulate a comprehensive national marketing strategy and national sales goals.

"We believe that the limited product launch in Cancun and Puerto Vallarta has confirmed that the 'mike's' brand will be well received in Mexico. Further expansion will be dependent on our ability to secure distribution agreements with national retail chains and through strategically located sub-distributors," said Neil Mikkelsen, President & CEO.

Additional information regarding VIVA, Canmex, and "mike's hard lemonade" can be found at our company website.

About Viva World Trade, Inc.

Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary, Canmex Imports, are the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico. Introduced to the U.S. market from Canada in 1999, in three short years "mike's hard lemonade" achieved the status as one of the leading lemonade flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets - Trading Symbol: VVWT.

Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.

Contact Information

  • For further information, contact:
    Mercantile Ascendency, Inc.
    Thomas Collins
    Investor Relations
    Tel: (214) 461-3500
    Email: Email Contact

    Viva World Trade, Inc.
    Neil Mikkelsen
    President & CEO
    Tel: (52) 322-209-0837
    Email: Email Contact

    To learn more about Viva World Trade, Inc., visit www.vivaworldtrade.com

    MN1 NewsWire - NewsAgent
    www.MN1.com
    Angela Junell
    214-461-3411
    Email Contact