SOURCE: Viva World Trade, Inc.

April 04, 2007 16:57 ET

Viva World Trade Signs Sales and Marketing Agreement With Grupo ServiBar

PUERTO VALLARTA, MEXICO -- (MARKET WIRE) -- April 4, 2007 -- Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports ("Canmex"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, are pleased to announce the Company has entered into a sales and marketing agreement with Grupo ServiBar, S.A. de C.V. to introduce "mike's" to up to 50,000 hotel minibars across Mexico.

ServiBar is the one of world's largest manufacturers and administrators of complete turnkey hotel minibar and safe systems. Founded in 1973 and headquartered in Queretaro, Mexico, the company currently has systems located in over 300,000 hotel rooms worldwide.

The agreement will allow the Company to rollout "mike's hard lemonade" to up to 50,000 hotel room minibars across Mexico, with a large presence in Mexico City and all the popular resort areas including Cancun, Cabo, and Puerto Vallarta.

Viva will now have the opportunity to have "mike's hard lemonade" distributed to such major hotel chains as Hilton, Hyatt, Intercontinental, Holiday Inn, Sheraton, Westin, Radisson, Four Seasons, Occidental, Marriott, Starwood, Riu, and Iberostar, as well as numerous other small hotel chains and independent operators.

Shelf space within ServiBar minibars is in great demand and extremely limited. Currently the only malt-based beverages offered by ServiBar in Mexico are under an exclusive contract with Grupo Modelo S.A. (Corona and Budweiser). The addition of "mike's hard lemonade" will make it the only flavored malt-based alcoholic beverage currently offered by ServiBar in Mexico.

"This agreement with ServiBar is a major step forward for the Company in establishing the 'mike's hard lemonade' brand in Mexico. The ServiBar minibar network is an ideal platform to sell and promote 'mike's' direct to a captive consumer. We look forward to expanding our relationship with ServiBar to potentially include future Viva product offerings," said Neil Mikkelsen, President & CEO.

About Viva World Trade, Inc.

Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets - Trading Symbol: VVWT.

To learn more about Viva World Trade, Inc., visit

Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.

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