SOURCE: Viva World Trade, Inc.

April 13, 2007 16:32 ET

Viva World Trade to Open Unique Concept Sales, Promotion, and Corporate Headquarters

PUERTO VALLARTA, MEXICO -- (MARKET WIRE) -- April 13, 2007 -- Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports ("Canmex"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, are pleased to announce the Company has begun development of a unique concept in sales, promotion, and corporate headquarters on the exclusive Puerto Vallarta Marina boardwalk.

When completed, the new headquarters will house expanded corporate offices, an indoor showroom and sales center, and an outdoor sales, marketing and promotions platform. The location, on the exclusive Puerto Vallarta Marina boardwalk, will provide the Company with maximum corporate, marketing and sales exposure. The combined facility is a unique concept in the premium alcoholic beverage industry and is believed to be the only one of its kind in Mexico.

"The opening of our new headquarters will allow us to sell and promote the 'mike's' brand family and future Viva offerings in the most effective and compelling way possible. Wholesale representatives and retail customers from across Mexico and around the world will see Viva and 'mike's' in a very positive light," said Neil Mikkelsen, President & CEO.

An attractive lease agreement has been secured and the location is currently undergoing extensive renovations. Project completion is expected in the near future, with Grand Opening Celebrations planned for June 1, 2007.

Additional information and photographs of the new headquarters will be available at the Viva website once construction is complete.

About Viva World Trade, Inc.

Viva World Trade, Inc. is an importer and distributor of premium alcoholic beverages in Mexico. Viva and its Mexican subsidiary Canmex Imports are the exclusive importer and national distributor of the "mike's hard lemonade" brand family for the country of Mexico. "mike's hard lemonade" is one of North America's favorite and most successful flavored alcoholic beverages. The Company's shares are traded over-the-counter on the Pink Sheets -- Trading Symbol: VVWT.

To learn more about Viva World Trade, Inc., visit

Disclaimer: Portions of this press release include "forward-looking statements," which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release.

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