SOURCE: Vivakor, Inc.

July 18, 2012 09:43 ET

Vivakor Announces Acquisition of Nutraceutical Product Line Technology and Distribution

IRVINE, CA--(Marketwire - Jul 18, 2012) - Vivakor Inc. (PINKSHEETS: VIVK) announced today that the Company has acquired an equity interest in VivaCeuticals, Inc., a Nutraceutical distribution company. VivaCeuticals owns and distributes RegeneSlim, RegeneBoost, and RegeneBlend. In 2011 VivaCeuticals, through its various divisions, created approximately $3 million in sales. Vivakor has committed to continue funding VivaCeuticals as it pushes towards International expansion.

CEO and Chairman Matt Nicosia added, "This investment in VivaCeuticals and their product technology, which has been generating revenue since 2011, is an example of the Company's asset building strategy to build shareholder wealth. I anticipate that VivaCeuticals, Inc., through its division Regeneca Worldwide, will continue to build market share and increase sales worldwide. RegeneBlend, one of their leading products, is a healthy juice blend that was created by Vivakor two years ago. We are excited about the opportunity to introduce additional new products and technologies to this channel and increase shareholder value while focusing on commercialization.

"Sales through Regeneca Worldwide continue to increase, as a result, we anticipate VivaCeutical's revenue contribution to be at least $100 million over the next five years through the introduction of new products, International expansion, and brand awareness due to the direct response marketing of Regeneca Worldwide. Our goal is not to spend dollars on research and development, but to increase our balance sheet and the value of its assets through increasing sales of product." To learn more about VivaCeuticals Inc. and its products, please visit Regeneca Worldwide at www.regeneca.com.

About Vivakor, Inc.

Vivakor, Inc., is a asset acquisition company that develops and acquires assets that generate revenue currently or in the near term. The Company acquires technologies and assets in the fields of precious minerals, biotechnology, and alternative energy. We have several mineral assets that have great value and both create a cash flow and a long term revenue stream for the Company. We have effectively acquired positions in other Green Energy companies. We have several operating assets that produce revenues and cash flow to the company. Our business model is to acquire cash-flowing or near term cash-flowing mineral and or technology assets that an identified need or a substantial market opportunity with a significant market. For more information please visit www.vivakor.com.

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements, including, but not limited to, statements regarding Vivakor's products and their related market potential. Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential," or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Vivakor's filings with the Securities and Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Vivakor undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.

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