SOURCE: Vivarati Inc

Vivarati Inc

November 21, 2012 09:33 ET

Vivarati Becomes Exclusive Socks Vendor for Trunk Club

BROOKLYN, NY--(Marketwire - Nov 21, 2012) - Vivarati ( is a modern sock brand for men, which offers unique sock styling with the ultimate feel in comfort. Vivarati was selected as the exclusive socks vendor for Trunk Club ( for the winter 2012-2013 season.

Trunk Club offers an innovative clothing service for men who don't enjoy shopping. Trunk Club members enjoy Vivarati's detailed attention to both style and quality. Jason Smith, VP of Product, says, "Trunk Club prides itself on identifying amazing new brands that combine both the styling and quality that our clients expect -- Vivarati delivers on all levels, and we are really excited about partnering with them for this season."

Vivarati fulfills a niche in the men's socks market, as their socks are designed to be worn with standard business attire as well as more casual pairings. Andrew Muller, the founder of Vivarati, says, "Our socks are colorful, bold, and make a statement, but walk a fine line between funky and conservative." The brand reflects the elements that are responsible for the current resurgence of men's accessories; modernity, distinctive styling, and a detailed attention to quality.

Vivarati's attention to quality is paramount, as all socks are constructed with a high percentage of combed cotton threads, reinforced heels, and hand-linked toes. Vivarati socks are manufactured optimally and practically; as they are not too thin or thick. The brand has been commended for their attention to quality from bloggers and customers alike.

About Vivarati
Vivarati is a Brooklyn-based men's accessory brand that is a purveyor of high quality socks that are uniquely designed and comfortable to wear. Inspired by business-wear and current menswear trends, Vivarati accessories are created to be worn for today's modern man. 

About Trunk Club
Trunk Club is a personalized clothing service for men, offering handpicked designer clothing to customers without any of the hassles of shopping in stores or online. Based in Chicago's rapidly growing startup scene, the company is led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School.

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