SOURCE: Vivienne Tam

Vivienne Tam

September 10, 2014 12:35 ET

Vivienne Tam Spring 2015 Runway Show

Post Show Summary and Release

NEW YORK, NY--(Marketwired - September 10, 2014) -

THE COLLECTION: Vivienne Tam presented her Spring 2015 collection on September 7, 2014 at 6:00pm in the Theatre at Lincoln Center (Columbus Avenue at 63rd St.). Inspired by the decorative treasures of the Ming and Qing dynasties housed in the Forbidden Palace, such as pictorial porcelains depicting otherworldly landscapes and scenes from nature, the collection draws upon rich textures of lacquer, pearl inlays and cloisonné amped up in technicolors such as cobalt blues, intense greens and super saturated corals, expressed through prints, laser cut appliqués and embroideries on power mesh and textured cotton. Rendered in both natural and hi-tech materials, the collection pairs flowing silhouettes with strong, structured pieces, reflecting a free spiritedness and strength -- in a modern context, the urban woman amidst nature, harnessing its power and intensity -- relevant in all worlds. 

COLLABORATIONS ON THE RUNWAY: At the forefront of technology and fashion integrations, and following successful collaborations with Hewlett Packard, Square, Lenovo, Monster, Vera and WeChat, Vivienne Tam partnered this season with Zeusé, to bring the leader in stylish, wearable wireless charging technology to Mercedes Benz Fashion Week. "We are thrilled to partner with the iconic and global Vivienne Tam brand, to provide a state of the art wireless charging device that is also a fashionable, wearable product," states Zhe Wang, Founder of Zeusé. "Vivienne Tam's designs bring chic to high performance function and practicability."

Tam collaborated with Zeusé on the design of three pouches embedded with advanced wireless technology and an iPhone case (used as a wireless charging receiver), inspired by the Spring 2015 collection. The Zeusé 2015 Vivienne Tam Limited Edition pouches were introduced on the runway and the iPhone cases were gifted to lucky guests. One simply places one's phone in the pouch or on top of the pouch, which itself can be charged with an accompanying charging mat; it is temperature controlled so it does not overheat or de-magnetize credit cards and charges all phones quickly and about 2.2 times. "Zeusé allows me to stay connected in style, while on the run and traveling in this fast-paced fashion world -- I love the freedom of wireless technology. The Zeusé 2015 Vivienne Tam Limited Edition is the must-have accessory for today's modern woman," remarked Tam. 

USE: Simply place a smart phone in the pouch or on top of the pouch, which itself can be charged with an accompanying charging mat. The speed and duration of the charge varies according to the model of smartphone but generally, the pouch charges all phones quickly and about 2.2 times. The circuit embedded in the pouch is temperature controlled so it does not overheat or de-magnetize credit cards, making it ideal for use in pouches, clutches, purses, laptops and more.

MORE ABOUT VIVIENNE TAM
Vivienne Tam is an international designer known for her culture-bridging, East-meets-West approach to design as well as pioneering global collaborations marrying fashion with technology. Vivienne Tam effortlessly blends her cultural roots with a modern design vocabulary recognized for its artistry. She is the author of the award winning book China Chic and pieces from her collections are housed in the permanent archives of the world's most prestigious museums including the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London. Her collections can be found in 30 freestanding retail stores and over 100 specialty and department stores worldwide. For more information, please see www.viviennetam.com and follow Vivienne Tam on Twitter: @VIVIENNETAM and Facebook: https://www.facebook.com/viviennetamnyc. Watch the show live streamed at www.newyork.mbfashionweek.com\live\

MORE ABOUT ZEUSÉ
Zeusé develops and produces revolutionary, wearable products that are both fashionable and utilize state of the art wireless charging technology. Zeusé has created the world's first wireless charging pouch, the Zeusé Classic, which can charge smart devices faster and more safely than most of the other wireless charging systems on the market. For more information, please see www.zeuse.net.

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Image Available: http://www.marketwire.com/library/MwGo/2014/9/10/11G021476/Images/Photo_1-448656483670.jpg

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