Vivitar Brings a Pop of Light and Color to Its Newest Collection

EDISON, NJ--(Marketwired - Apr 12, 2016) - Vivitar®, a design and manufacturing company aimed at providing fun and affordable tech products, today unveiled its new Light Up collection that fully embodies the brand's new "We make fun" platform. The new lineup features an assortment of products to help consumers enjoy music and stay connected featuring eye-catching LED light elements. From color changing headphones to bluetooth speakers that alternate and pulsate different colors in response to sound, this collection takes the consumer experience to the next level.

Whether you're at home or on the go, now you can take the party with you. Add your own personal flair by mixing and matching from an assortment of available colors.

Highlights of the new Vivitar Light Up collection include:

Vivitar Light Up Collection

• The Vivitar Light Up Stereo Earphones (VU4001), an eye catching set of earphones that light up and alternate colors with the push of a button. They feature bright LED lights, stereo sound, a rechargeable battery and flexible earbud tips that provide added comfort. Choose from Red, Pink, Blue or Black.
• The Vivitar Light Up Listen Up Stereo Headphones (VU50011), a pair of over-the-ear headphones that will envelop you in sound and bring some color to the room around you. They feature a built-in microphone to answer phone calls on the go and a rechargeable battery. Choose from Red, Pink, Blue or Black.
• The Vivitar Light Up Get Loud Bluetooth Speaker (VPULSE1), a compact, portable and rechargeable bluetooth speaker that features a multi-colored LED display that will keep the room vibrant and full of music. Stream and listen to music wirelessly and watch the LED lights change color in sync with music and sound levels, which can be controlled via built-in controls or through a connected device. The speaker is compatible with any Android® or iPhone®/iPad®/iPod® device and has a built-in microphone to manage phone calls. Choose from Red, Pink, Blue or Black.
• The Vivitar Light Up Lightning Cable (VU10011), a bright and fun way to charge up all your Apple® gear. It features bright LED lights that illuminate while charging, 3ft length, compatibility with any USB wall or car charger. Choose from Red, Pink, Blue or Black.
• The Vivitar Light Up Micro USB Cable (VU10012), a colorful way to charge up all Android, Blackberry®, Samsung® and other Micro USB gear. It features bright LED lights that illuminate while charging, 3ft length and is compatible with any usb wall or car charger. Choose from Red, Pink, Blue or Black.
• The Vivitar Light Up Universal USB Car Charger (VU20011), a car charger that will bring some personality to your car as it illuminates while charging. It features bright LED lights, 1 AMP charging capacity and is compatible with any smart phone (cable not included). Choose from Red, Pink, Blue or White.
• The Vivitar Light Up USB Wall Charger (VU20012), a universal wall charger that plugs in and illuminates a vibrant color while charging. It features bright LED light, 1 AMP charging capacity and is compatible with any smart phone (cable not included). Choose from Red, Pink, Blue or White.
• The Vivitar Light Up Power Boost (VNPB2600), a bright-shining LED-lit, rechargeable phone power booster that helps your devices stay charged and connected all day long. It provides 40 hours of talk time, 25 hours music time and 15 hours of video time. Choose from Red, Pink, Blue or Black.

Available nationwide at Walmart and Staples, the products MSRPs will range from $4.88 to $15.

About Vivitar
Vivitar designs and manufactures affordable consumer electronics ranging from on-trend digital lifestyle products for millennial consumers to cameras and accessories for amateur and professional photographers. With a rich heritage dating back to 1938, the company's portfolio today spans mobile and audio accessories, cameras, and a constantly evolving array of specialty products in emerging electronics categories. It also is the largest supplier of digital still cameras, camcorders and accessories around the world, harkening back to its origins as an importer of photographic equipment and its subsequent development of industry-leading mass-market cameras, lenses and flashes. A division of Sakar International since 2008, Vivitar is headquartered in Edison, NJ, with offices in the United Kingdom, Latin America, Canada, Australia and Hong Kong, and global retail distribution through more than 100,000 mass market and specialty locations. For more information, visit www.vivitar.com or follow the company on social media at Facebook, Twitter, YouTube, and Instagram.