SOURCE: Viyya Technologies

March 11, 2008 10:30 ET

Viyya Technologies CEO Reports on 2007 Activities, Outlines Corporate Objectives for 2008

Letter to Shareholders From Viyya CEO John Bay

FAIRFIELD, NJ--(Marketwire - March 11, 2008) - Viyya Technologies, Inc. (PINKSHEETS: VYON), the developer and marketer of the world's most advanced, web 2.0 based information management application, announced today that John Bay, CEO and founder of Viyya, will issue a series of letters to VYON shareholders this week. Mr. Bay will report on 2007 company activities and will outline management objectives for the 2008 fiscal year. The text of the first letter follows:

Our objective in this first letter is to update you on company developments over the past year and set forth our vision for 2008. I am delighted to report that we have successfully achieved most major product and technology goals but came up short in our anticipated revenue projections. Exact figures will be forthcoming shortly in our 2007 annual report and I believe all shareholders will be pleasantly surprised by our quarterly progression in closing the gap to corporate profitability.

As a technology company, our future depends primarily on our ability to develop and market innovative products and services. 2007 will go down in the history of Viyya Technologies as the year its products and technology were released for production, initial revenues were generated, core markets and business models were established, and partners were signed for increased market penetration -- setting the stage for 2008 as our "breakout" year.

During 2007 we concentrated on taking VIYYA to market. The first half of 2007 showed the release of both core products -- VIYYA Free and VIYYA Pro. VIYYA received award after award from a number of partnered download sites. Five star ratings were bestowed on the technology in being the ultimate personalized content management software capable of supporting any number of applications across any industry.

A number of our customers built anchor points using the VIYYA technology but wanted more mobility and the ability to share information packages with others. We also determined that the user interface required an upgrade for the user to move from page to page within the application. Therefore, rather than move forward with VIYYA, we decided to listen to user requests and we spent the second half of 2007 working on the new design and framework for VIYYA 2.0.

We have already introduced the new product to selected users and will be announcing a marketing and advertising plan within the next 30 days.

2007 also brought about the release of our VIYYA Information Portal or VIP. The VIP is one of the only technology platforms available that is capable of retrieving and storing both structured and unstructured data in a single proprietary framework. This proprietary platform is perfect for a number of vertical markets such as Campus Security, Corporate Security, Construction Management, NCAA Student - Athletes and others. Its functionality includes the ability to manage large volumes of information, collate and store valuable historical data, deliver e-learning modules for purposes of teaching policy, security practices, compliance requirements, and send emergency alerts and notices to any registered end user on any end user digital device.

With both of these product lines, we still believe there is no better technology available today for the personalization, customization and aggregation of information extraction, processing, dissemination, distribution, and management. VIYYA™ and our proprietary XScript™ algorithms put us in a class by ourselves, as evident by the many 5 star awards received this past quarter from a variety of download sites.

We will be releasing additional letters this week to cover each area of our company such as Sales/Marketing, Partners & Distribution, Finance and Administration and lastly, projected contracts and 2008 revenues.

Our management team is genuinely committed to building a great company and creating considerable shareholder value over the long term. In the spirit of providing our investors with timely and accurate information, you can expect regular updates in the form of additional letters, press releases, and postings on our website at

Thank you again for your continued support, loyalty and interest in our company.


John Bay
President &
Chief Executive Officer

About Viyya Technologies

Viyya Technologies (PINKSHEETS: VYON) is the developer and marketer of the world's most advanced, web-based information management application. Viyya's proprietary XScript extraction engine, used in conjunction with RSS feeds and today's popular search engines from NASDAQ-listed Google, Yahoo!, MSN, and NYSE-listed AOL, and others, provides Viyya users with a level of information management not available from other vendors.

The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA™ gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance; they are only predictions and may differ materially from actual future results or events. Viyya disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

Important risk factors -- including, but not limited to risks associated with changes in general economic/business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

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