SOURCE: Viyya Technologies

March 19, 2008 09:53 ET

Viyya Technologies CEO Reports on Corporate Objectives for 2008

Third Letter Outlining Partners & Distribution From Viyya CEO John Bay

FAIRFIELD, NJ--(Marketwire - March 19, 2008) - Viyya Technologies, Inc. (PINKSHEETS: VYON), the developer and marketer of the world's most advanced web 2.0 based information management application, announced its third letter in a series to VYON shareholders. Mr. Bay will report on partners and distribution objectives for the 2008 fiscal year. The text of the letter follows:

We are now entering into an extremely exciting time in Viyya Technologies' growth as a business. Thanks to the evolution of both the VIYYA and VIYYA Information Portal (VIP) product lines, we're positioned to capture market share in each of our desired markets.

Let's start in the ISP market. The convergence between broadband and wireless is upon us as these technologies have now hit critical mass in their consumer deployments with wireless usage at almost 80% of the US population. When this happens within a market, prices begin to fall and the core technology becomes a commodity.

We're seeing this happen with both technologies. Broadband pricing that was once $49.95 per month is now $19.95 and wireless is now $99.95 per month for unlimited calling in pricing plans published by most major carriers. Most ISPs will be searching for premium content services as additional sources of revenue. In fact, in 2007 almost 15% of carriers' revenue was generated by data services and the projections for 2008 show this number climbing steadily.

VIYYA has always been designed as a convergence product bringing together the Internet and wireless in a unique manner. And, as stated recently by a technology executive from a major carrier, "VIYYA is the ultimate content aggregation tool for the triple play." Need we say more about the technology!

We have capitalized on our positioning and have spent the past six months penetrating this market. Last fall, we signed a preliminary agreement with mPortal, a leading wireless application company that is already working with major carriers. We have expanded this penetration through the first quarter by including cell phone manufacturers as well. Discussions, meetings, presentations and demonstrations are quite elaborate with Fortune 100 companies. It may take months to progress in the sales cycle as products are redesigned and technologies need to be tested every step of the way. However, the rewards may be enormous with millions of users available to us in using the VIYYA applications!

The ISP and carrier markets are maturing to premium services here in the US while the Europe market is several years ahead of us. We expect to capture market share in the European arena with our new partner e-Viyya in Germany, headed by Dietmar Haas, former CIO of Hewlett Packard. Distribution will begin in Q2/08 with a kickoff slated for mid April.

On a global scale, VIYYA is now being reviewed by one of the world's top PC manufacturers as an add-on to their operating environment. Why? VIYYA gives the manufacturer the capability of turning a one-time license fee into continued recurring revenue.

While working on these major opportunities, we continue to work on distribution partners identified by markets from our earlier releases. They encompass financial services, campus security, education, associations, and content portal providers.

Our partners and distribution strategy for the VIP is just as exciting. The VIP platform is a rising star as shown by its success in the campus security markets with our subsidiary Virtual Ed Link, Inc. Similar distribution opportunities are available to us within construction management services with Helm Services Inc.; within the government markets with L. Robert Kimball and Associates; within the fire services with the National Association of State Fire Marshals (NASFM) and others. As 2008 progresses, we will be developing more partners for increased market penetration.

Please understand that these partnerships and distribution methodologies put a tremendous strain on the resources of a young organization in terms of manpower, development and capital. As shareholders you have been very patient with our efforts and we thank you. Our core competencies and technologies have brought us to meet with many Fortune 100 companies and it's your support and our determination that will make Viyya Technologies a leading premium services provider throughout the world.

Again, I appreciate all shareholders for understanding the significant work done within the area of product distribution this past year and the enormous opportunities that are in store for Viyya this coming year.

Thank you again for your continued support, loyalty and interest in our company.


John Bay
President & Chief Executive Officer

About Viyya™ Technologies

Viyya™ Technologies (PINKSHEETS: VYON) is the developer and marketer of the world's most advanced web-based information management application. VIYYA™'s proprietary XScript™ extraction engine, used in conjunction with RSS feeds and today's popular search engines from NASDAQ-listed Google, Yahoo, MSN, and NYSE-listed AOL, and others, provides VIYYA™ users with a level of information management not available from other vendors.

The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA™ gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance; they are only predictions and may differ materially from actual future results or events. VIYYA™ disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

Important risk factors -- including, but not limited to risks associated with changes in general economic/business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

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