SOURCE: Viyya Technologies

March 27, 2008 11:10 ET

Viyya Technologies CEO Reports on Corporate Objectives for 2008

Final Letter Outlines Over $2 Million Projected Revenues for 2008 Fiscal Year

FAIRFIELD, NJ--(Marketwire - March 27, 2008) - Viyya Technologies, Inc. (PINKSHEETS: VYON), the developer and marketer of the world's most advanced web 2.0-based information management application, announced its final letter in a series to VYON shareholders. Mr. Bay will report on sales projections and associated revenue goals for the 2008 fiscal year. The text of the letter follows:

For the past three years, Viyya Technologies worked diligently designing and developing leading edge technology products in an extremely competitive software and Internet marketplace. Our alpha and beta VIYYA product versions released mid 2007 won acclaim and awards from most of the major Internet download sites. We used Q1/08 to deliver VIYYA 2.0 to selected customers with similar results. In parallel we released the VIYYA Information Portal (VIP) in our first target market -- Campus Security with our subsidiary company Virtual Ed Link Inc. (PINKSHEETS: VRED). We are now ready to reap the financial rewards associated with our hard work. The following is a market-by-market analysis of our 2008 revenue goals.

From the very beginning we wanted to have a product set based on recurring revenues and our VIYYA business models are all correlated to recurring revenue. VIYYA 2.0 will be sold directly through our web site and will be released in 60-day cycles beginning with VIYYA Web 2.0 starting in April, followed by vertically aligned versions for financial services, campus security officers, corporate IT security officers and various associations/content portals. Pricing will range from $99.95 per year for the core VIYYA to $199.95 per year for the vertical products. We anticipate approximately $540,000 in recurring revenue for 2008 in this market segment.

We have taken the ISP market segment and divided it into two areas -- United States and International. Both of these areas are very hard to project because of the long sales cycle and product rollout within the ISP. Also, the final revenue splits between the ISP/carrier and Viyya will not be determined until further market analysis has been completed. We believe our revenue per end user will be between $5 and $10 per user per month. Based on our current estimates, we are projecting one large ISP/Carrier and two smaller ISPs for each of the market segments -- US and International with combined associated revenues of between $600,000 and $1,200,000 for 2008. Both of these market segment assumptions are based on a very conservative number of end users -- about 100,000 in total. As you know from our previous press releases, a portion of our prospects in this market segment have users in excess of 10 million customers. A contract of that magnitude would dramatically increase these projections and raise our monthly recurring revenue exponentially.

Our last market segment is our product-based license revenue which is a hybrid of recurring and one-time license revenue. This segment includes our VIP product along with a desktop-based version of VIYYA for inclusion in PCs delivered around the world. We anticipate approximately $750,000 in 2008 from this market segment.

Combining all three market segments gives us a projected revenue goal of $1.8 million to $2.4 million in 2008. More important, we can finish the year with a recurring revenue of $400,000 to $600,000 per month. Should we accomplish these goals in 2008, 2009 revenues skyrocket to between $5 and $7 million dollars without the addition of any new clients or any VIP one-time revenues.

As stated in my previous letters, all of us at Viyya Technologies sincerely appreciate all the patience exhibited and sacrifices made by our shareholders through the product development cycle of our business. We hope that you share our excitement in the release of our products in 2008 and together we benefit from the enormous potential revenue stream that VIYYA can generate. We have a very special company here in Viyya Technologies and we believe we have a very special shareholder base as well. Thank you again for your continued support, loyalty and interest in our company.


John Bay
President & Chief Executive Officer

About VIYYA™ Technologies

VIYYA™ Technologies (PINKSHEETS: VYON) is the developer and marketer of the world's most advanced, web-based information management application. VIYYA™'s proprietary XScipt™ extraction engine, used in conjunction with RSS feeds and today's popular search engines from NASDAQ-listed Google, Yahoo, MSN, and NYSE-listed AOL, and others, provides VIYYA™ users with a level of information management not available from other vendors.

The company's core technology manages disparate information from the Internet, corporate intranets, databases, newsgroups, email, and third-party feeds by enabling users to customize the way they collect, process, distribute and store data. VIYYA™ gives users the ability to retrieve filtered content from many sources, determine the relevancy of the information, and have the information processed into notifications, daily reminders, newspapers, or archived for future use. For additional company information, please visit

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance; they are only predictions and may differ materially from actual future results or events. VIYYA™ disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise.

Important risk factors -- including, but not limited to risks associated with changes in general economic/business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, and changes in our business strategies -- could cause actual results to differ from those contained in forward-looking statements.

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