SOURCE: Vizi|Media

July 19, 2007 10:36 ET

Vizi|Media Joins DoubleClick Advertising Exchange

Vizi|Media Teams With DoubleClick Advertising Exchange

NEW YORK, NY--(Marketwire - July 19, 2007) - Vizi|Media, a leading online representation firm, today announced that it has teamed with the DoubleClick Advertising Exchange service, a dynamic online marketplace that connects buyers and sellers of online display advertising for maximum return and efficiency. Their participation allows Vizi|Media to expand its role as an influencer in the advertising community, making them one of a select group of publishers, agencies, marketers and networks with access to the new service offered by DoubleClick during beta testing.

Vizi|Media has acted as an early strategic client of DoubleClick Advertising Exchange, from the inception of the offering in early 2007 through to the current "live" product testing phase. DoubleClick plans to launch the general availability of the Exchange in Q3 2007. The DoubleClick Advertising Exchange service connects top-tier advertisers, agencies and networks with leading online publishers to maximize yield for sellers and improve campaign performance and return on investment for buyers.

"We are thrilled to participate in DoubleClick Advertising Exchange," commented Andrew Moskowitz, President of Vizi|Media. "The service will help strengthen relationships with agencies and marketers by offering the ability to purchase only the inventory that meets specific, measurable campaign goals."

Among agencies that Vizi|Media works with are Starcom, Universal McCann, Media Contacts and Kirshenbaum Bond + Partners.

"Vizi|Media is a great partner for us and our clients," says Jon Bond, Co-Chariman and Co-Founder of Kirshenbaum Bond + Partners. "The relationship with DoubleClick further establishes Vizi|Media as leaders in their field."

"ViziMedia has been a longstanding and invaluable client of ours and we are delighted that they have joined the DoubleClick Advertising Exchange beta program," said Michael Rubenstein, general manager of DoubleClick Advertising Exchange. "Vizi|Media's participation will help their agency partners gain access to targeted inventory that meets their campaign needs effectively and efficiently. DoubleClick remains fully committed to the success of ad networks, which are vital allies to the DoubleClick Advertising Exchange service."

DoubleClick Advertising Exchange provides advertisers with real-time access to quality inventory. Buyers can use a range of targeting features to help improve campaign performance in real time, including tools designed to enable them to continuously test, measure and modify characteristics like frequency, reach and location.

About Vizi|Media:

Based in New York City, Vizi|Media is a professional interactive advertising company that utilizes innovative brand marketing approaches to create effective campaigns. Through pioneer marketing strategies, Vizi|Media focuses on real results and offers new solutions for a new market. With an unparalleled understanding of interactive platforms, Vizi|Media is able to translate clients' goals into measurable results. With the capability to think beyond the traditional approach, the company is dedicated to bringing agencies and their clients more access to meaningful audiences.

Contact Information

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