SOURCE: Vizury

Vizury

July 27, 2016 12:00 ET

Vizury Announces Growth Marketing Platform Engage Commerce

Vizury Launches Omni-Channel Marketing Platform That Uses Machine Learning and Big Data to Help E-Commerce Brands Increase Users and Conversion Rates

SAN FRANCISCO, CA--(Marketwired - Jul 27, 2016) - Vizury, the growth marketing technology company, announced today the launch of Engage Commerce platform that helps drive user retention and incremental conversions for e-commerce brands. The platform blends in-app behavioral attributes with machine learning to deliver deeply personalized 1-1 recommendations through multi-product push notifications across channels for synchronized campaigns. 

"We strive to create meaningful conversation and long lasting relationships between our clients and their customers. The Engage Commerce platform will take us a step closer to this vision. With the help of machine learning for individual users and our atomic technology stack that tightly integrates user data and omni-channel marketing, our clients are able to reach users at the right time and at the right place with the right message," states Chetan Kulkarni, Co-founder and CEO of Vizury.

Engage Commerce allows marketers to target users from segments down to an individual level. The personalized notifications are scrollable and deep-linked within the app to open the product view directly upon click, eliminating external web pages.

"Post acquisition, e-commerce apps have two big challenges, re-engagement of inactive users and retention of active users. While constant engagement is important to grow retention, personalized marketing results in higher conversions. Vizury's app re-engagement platform has helped us achieve both, making them our top app retargeting partner," states Megha Mehra, VP of Marketing at Namshi.

E-commerce marketers will also be able to leverage Big Data through the platform to predict uninstalls with an accuracy rate of 83%. They can also execute targeted retention campaigns for such users by pre-empting uninstall behavior through the platform, resulting in improved overall in-app sales by 20%. For customers that leave the app, brands can reach them with programmatic ads across desktop and mobile websites and third party apps.

"It's imperative for marketers to deeply segment and gather the most precise information about their customer base, for both the company and the customers. A common problem facing consumers is the inundation of generalized and extraneous notifications that dissuades them from opting in to updates, negatively affecting their experience and company outreach. Vizury's Engage Commerce takes on this challenge and ensures that companies get a comprehensive view of customer interactions, and creates actionable insights for targeted interactions," states Tony Compton, Vice President and Research Director of Sales and Marketing Research at Ventana Research.

Learn more about Vizury's Engage Platforms at www1.vizury.com/engage-commerce

About Vizury
Vizury is a Growth Marketing technology company that drives user retention and incremental conversions for e-commerce, finance and travel brands. Vizury Engage, the Growth Marketing Platform leverages machine learning capabilities to generate user level predictions and 1:1 messaging. An atomic technology stack that tightly integrates user data with advanced industry expertise helps our platform execute omni-channel marketing strategies. Unique vertical-specific features enable Vizury's clients to personalize customer engagement across different channels. Vizury supports various Commerce, Travel and Finance brands including Citibank, eBay, Wal-Mart, Sony, Prudential, Jet Airways and Etihad Airways, in more than 40 countries. Founded in 2008, Vizury has offices in San Francisco; Jakarta, Indonesia; Dubai, U.A.E.; Bangalore, India and Singapore. Find out more at www1.vizury.com.

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