SOURCE: The NewsMarket

December 03, 2007 08:00 ET

VJIVE Networks and The NewsMarket Partner to Bring Video to Over 100,000 In-Store Retail Screens Throughout India

Partnership Will Allow Marketers to Place Their Brand Messages Directly at the Point of Purchase in the World's Fastest-Growing Retail Sector

NEW YORK, NY and MUMBAI, INDIA--(Marketwire - December 3, 2007) - The NewsMarket (, the leading online platform for media and marketing professionals to manage, share and exchange video content, has partnered with VJIVE Networks (, India's largest digital media network, to bring international news video to over 100,000 in-store screens, shops, gyms and other retail locations by 2010.

The partnership will see The NewsMarket supplying VJIVE Networks with access to thousands of video clips from hundreds of leading global brands. VJIVE Networks will edit and broadcast the content on its video screens across India, including Subhiksha, one of the country's largest retail chains with 700+ stores nationwide, the 350+ franchises of The Mobile Store, as well as Gold's Gym.

India's retail market, one of the country's fastest-growing industries, is expected to grow from $350 billion to $427 billion by 2010 according to Euromonitor and offers even bigger growth opportunities than China.

"India's booming economy, nascent consumer culture and high-tech media consumption offers unique opportunities for marketers to reach and influence a billion potential customers with their brand messages," said Rajesh Jog of VJIVE Networks. "By partnering with The NewsMarket, we will be able to create relevant and desirable programming for Indian consumers and engage them with global brands."

"The success of VJIVE Networks is exemplary of the fragmented media landscape in which we operate -- we are increasingly consuming our news on the web, on mobile devices, and now, as we shop," said The NewsMarket's CEO and Co-Founder, Shoba Purushothaman. "We are thrilled to partner with VJIVE to bring our clients' video material directly to one of the world's fastest-growing consumer markets."

The partnership with VJIVE follows The NewsMarket's successful launch of its first country-specific video portal for India ( The Indian site, which debuted earlier this fall as part of the India@60 celebrations held in New York, includes content related to business and finance, travel and tourism, investment opportunities and consumer interest across India. The site's introduction was part of the largest-ever international branding campaign undertaken by the government of India.

About VJIVE Networks

VJIVE Networks is India's largest digital media network. The company brings brands to life through products powered by futuristic, interactive digital media solutions thus enabling advertisers to present their brand message at the "Moment of Truth" and positively influence consumer behavior. The company's digital OOH media solutions address a wide range of retail categories including Value Retail, Financial Services, Medical, Telecom, Beauty and Wellness, and Travel & Transportation. For more information visit:

About The NewsMarket

The NewsMarket is the leading online platform for corporations, government entities and non-profit organizations to deliver original video content to the media, consumers and other key audiences globally. The company empowers content providers through a single platform for all their video needs. Our site -- -- connects content providers with more than 13,000 media outlets and news organizations, as well as the blogosphere, in 193 countries. In addition, BrandTV, our corporate branding platform, allows clients to use Web video to communicate directly with consumers, employees, investors, partners and other constituents. And MarketPlace, our global video exchange, is the first online platform for buyers and sellers of licensed non-commercial video content.

The NewsMarket is headquartered in New York, with offices in Beijing, Delhi, London, San Francisco, Munich, Singapore, Hong Kong and Mumbai. The NewsMarket: where video means business.

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