May 17, 2016 10:30 ET

VMob CEO to Spotlight Contextual Analytics Platform at National Restaurant Association Show 2016

SAN FRANCISCO, CA--(Marketwired - May 17, 2016) -

Scott Bradley, CEO of VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs

Will present the session, "Attracting and Delighting Customers via Mobile with 1:1 Customer Engagement" at the NRA Show 2016, the international food service marketplace.

Saturday, May 21 - Tuesday, May 24, 2016
Bradley is scheduled to speak on Saturday, May 21, 2016 at 10:00 a.m. CDT.

NRA Show 2016
McCormick Place
2301 S. Martin Luther King Drive
Chicago, Ill.

VMob will exhibit alongside Microsoft in Booth No. 5662. 

For restaurants, the key to long-term success is customer satisfaction and loyalty. Yet, with so many options on the market today, building that relationship with customers can prove challenging. Key to overcoming this is the ability to provide customers with a personalized experience, time and time again.

During the NRA Show 2016, VMob CEO Scott Bradley will present "Attracting and Delighting Customers via Mobile with 1:1 Customer Engagement." In this session, Bradley will cite a specific case study focused on intelligent personalization using custom offer redemption forms versus generic versions, showing attendees how this approach has led to an increase in customer participation and personalized offer redemption of more than 700 percent. Session attendees will learn how collecting data from any source and combining it with customer information can drive incremental revenue.

In addition, representatives from VMob will be on-site to highlight its inventive platform, which leverages real-time information from live and historic sources including location, local weather, traffic activity, purchase history and more, to personalize customer experiences. Using the VMob platform, restaurants and QSRs are able to promote items that match their customer buying behaviors and interests, in order to boost engagement and improve loyalty. Conference attendees will have the opportunity to speak with VMob representatives to learn how the company's platform works to help restaurants give customers what they want, when they want it.

Individuals responsible for marketing, operations and sales performance at their restaurant or QSR are encouraged to attend Bradley's session and visit VMob in Booth No. 5662 for additional information and product demos.

For event information, visit:

About VMob

VMob is the developer of the world's first comprehensive in-store personalized marketing solution that increases sales, fosters customer loyalty and provides crucial business insights through sophisticated analytics. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob aggregates the distinct point-in-time customer data that enable organizations to drive and convert in-store visits to in-store sales. Visit for further information.