March 22, 2016 07:00 ET

VMob Helps Power 7-Eleven Australia's New Fuel App

World-First App Leverages VMob's Real-Time, Location-Based Data and Personalization Technology

AUCKLAND, NEW ZEALAND and SAN FRANCISCO, CA--(Marketwired - Mar 22, 2016) - VMob, an intelligent cloud-based personalization platform built specifically for retailers and QSRs, today announced details of its role in developing the new 7-Eleven Australia Fuel App. This revolutionary app leverages VMob's technology and allows customers in Australia to identify the lowest prices for petrol at their local 7-Eleven stores and pay that price at any store location within seven days.

"The 7-Eleven Fuel App represents a milestone in convenience store marketing, but also location-based marketing in general. It's a perfect example of a company finding a balance between utility and value for their customers plus value for the business," said Scott Bradley, CEO and founder of VMob. "After 18 months of development and working closely with 7-Eleven's digital team, we are thrilled to see how positively the market is responding to this innovation."

Since its inception in 2010, VMob has transformed the way businesses reach and retain their customers, using real-time contextual analytics, real-world data and personalized content to guide the entire customer journey. Used by brick and mortar store locations to capitalize on connected technology to engage customers, provide enhanced experiences and build loyalty, VMob helps today's businesses grow revenue and increase their customers' lifetime value.

The 7-Eleven Fuel App is the latest customer engagement innovation to be powered by VMob's industry-leading platform. VMob's intelligent personalization platform uses data collected from the app and sources to offer each customer relevant deals on other convenience items they may need. The first app of its kind, it creates the personalized experience that leads to increased customer satisfaction and retention.

Paul Wallace, digital marketing manager at 7-Eleven Australia, commented, "The 7-Eleven Fuel App is a world-first innovation that forms a key part of our strategy to continue to be Australia's number one convenience store. The launch of this app is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel."

The 7-Eleven Fuel App officially launched on 3rd March 2016. It is available on both iOS and Android and can be downloaded from the App Store or Google Play.

About VMob

VMob is the world's first mobile-specific, digital platform that allows marketers to transcend the traditional boundaries between marketing and IT. Ushering in a new era of digital and mobile marketing strategies, VMob enables customer journey analytics and data-driven personalization to reach and engage customers at the right time and place. The VMob platform delivers personalized consumer marketing within a mobile device, aggregating distinct point-in-time customer data in combination with in-store Internet of Things (IoT), Point of Sale (POS), Loyalty and other in-store programming. Results include increased sales, improved customer loyalty and higher engagement. Selected by prominent global brands including McDonald's, 7-Eleven, Exxon, Anheuser Busch and IKEA, VMob helps drive and convert in-store visits to in-store sales. Learn more at: