SOURCE: VMR Products

VMR Products

February 25, 2014 11:38 ET

VMR Products Taps Shelton Group President Adam Kustin to Spearhead Marketing Efforts

Top Electronic Cigarette Manufacturer Adds Veteran Marketer to Enhance Company's Stable of Brands

MIAMI, FL--(Marketwired - Feb 25, 2014) - VMR Products (, a global leader in the electronic cigarette industry and maker of V2 Cigs, the worldwide online leader in electronic cigarettes, today announced the appointment of Adam Kustin as Vice President of Marketing. Kustin joins VMR to lead the development and execution of marketing and communication strategies, on a global scale, for its increasingly popular V2 Cigs brand, as well as several new product lines to be launched shortly.

"Adam's deep understanding of marketing strategy and brand development will enable us to build on our success as we continue our transformation from an online retailer, marketing primarily in a web environment, to a wide-scale brick-and-mortar retailer," said Andries Verleur, CEO & Co-Founder of VMR Products. "His hire is a key part of our plan to drive growth further in the United States, as we are in well over 30,000 locations to date, and to expand our presence globally."

Kustin comes to VMR with two decades of brand marketing experience. He was most recently with Shelton Group, where he served as President, leading the client service, strategy, insight and creative functions for the nation's leading sustainability marketing communications firm. While at Shelton, Kustin worked with major brands such as BASF, Bayer MaterialScience, Boeing, Georgia-Pacific, Kohler, and Toshiba LED Lighting. Kustin has also held senior marketing positions at Sunbeam Corporation and Sensormatic, a division of ADT.

"The electronic cigarette category is red-hot, and VMR is the most dynamic and entrepreneurial company in the space," commented Kustin. "Having the opportunity to join such a young, rapidly growing industry and build a team here among category leaders is a very exciting step."

VMR's decision to tap Kustin is a symbol of the company's commitment to its ongoing brick-and-mortar retail efforts. In April 2013, V2 Cigs announced a strategic partnership with National Tobacco Company (NTC) to develop and deliver a new line of electronic cigarette products to the traditional retail market. An online-first brand, V2 products are now sold in well over 30,000 retail outlets nationally.

VMR's V2 Cigs is America's No. 1 online retailer of electronic cigarettes. The company's flagship website is currently ranked in the top 1,500 websites in the United States, receiving more than 6 million monthly unique visitors, per web-metrics provider VMR's brands lead the industry with ever-expanding product lines, powerful vapor production and great taste.

For more information on VMR Products, please visit For more information on V2 Cigs, visit


Founded in 2009, VMR Products has quickly become a global force in the electronic cigarette industry with its V2 Cigs brands. VMR designs, produces, distributes and supports an expanding catalog of quality products, as well as a growing list of private-label marketers in more than 25 countries. VMR is the only electronic cigarette company to employ a vertically integrated business model, managing its entire product life cycle to ensure the highest commitment to quality control and customer service.

V2 Cigs, the world's No. 1 volume online retailer of electronic cigarettes, has distinguished itself as an industry leader with its ever-expanding product lines, powerful vapor production and great taste.