SOURCE: Digital Media Wire

July 25, 2005 07:30 ET

VNU Business Media Acquires Industry's Leading Digital Entertainment Conference & Awards Show From Digital Media Wire

Digital Media Wire Partners With VNU in Continuing the Event as the 2005 Digital Entertainment & Media Expo (DEMXPO) and DEMY Awards

LOS ANGELES, CA -- (MARKET WIRE) -- July 25, 2005 -- Digital Media Wire, the industry's leading mobile and digital entertainment news, events and information provider, today announced VNU Business Media, the preeminent authority in the B2B arena with 50 market-leading trade magazines (including Adweek Magazines, Billboard, and The Hollywood Reporter), has acquired Digital Media Wire's interest in the Billboard Digital Entertainment Conference & Awards (DECA) and will be working with VNU in the continuation of the event as the 2005 Digital Entertainment & Media Expo (DEMXPO) and DEMY Awards.

Digital Media Wire created the conference and awards show in conjunction with VNU and Billboard in 2004. The Billboard Digital Entertainment Conference & Awards was an industry success featuring leading minds in digital entertainment, including Mark Cuban, Chairman of HDNet and Owner of the Dallas Mavericks, Recording Artist, Songwriter & Producer Todd Rundgren and Co-Creator of the Xbox Game Platform and CAA Agent, Seamus Blackley, among other industry luminaries. The two-day conference culminated with an awards gala with live entertainment honoring achievements in digital music, film, gaming, and marketing.

"We are grateful for all the hard work Digital Media Wire put into making DECA an industry success last year and look forward to continuing to work with them," said Howard Applebaum, Vice President of Licensing, VNU Business Media. "We are looking forward to having VNU dramatically expands DECA into the first-ever comprehensive exposition, conference, and awards show bringing the buying power of the multibillion-dollar entertainment and media industries together in one place at one time."

As part of an ongoing relationship between the parties, Digital Media Wire will provide sales, marketing and production support for VNU's Digital Entertainment & Media Expo (DEMXPO) and the 2005 DEMY Awards (successor events to the Billboard Digital Entertainment Conference & Awards). Digital Media Wire's CEO, Ned Sherman, will also hold the position of Co-Chair for the 2005 DEMY Awards at the DEMXPO.

"This is a great opportunity for us to continue working with the VNU properties as they expand their presence in the growing field of digital media," said Ned Sherman, CEO and Co-Founder, Digital Media Wire. "We are looking forward to growing our relationship with them as we build on the success of last year's event."

Digital Media Wire has been consistently producing premier events within the mobile and digital entertainment industry including Digital Media Conference, Digital Music Forum, Games & Mobile Forum, Future of Television Forum, and Digital Commerce Summit. For the most updated information about Digital Media Wire, please visit http://www.digitalmediawire.com

About Digital Media Wire, Inc.:

Digital Media Wire is a news organization, publisher and events company serving the digital media industry since May 2000. The company publishes a well-respected free daily email newsletter, industry reports and directories, and produces executive forums in Los Angeles, New York City and Washington, DC, featuring the leading minds in digital media.

About VNU Business Media:

VNU Business Media maintains a leading position in the business to business arena by providing clients with innovative and actionable business intelligence, products, and tools via a wide range of delivery channels and methodologies including business-to-business publications, trade shows, electronic applications, database marketing tools, and media intelligence.

Contact Information

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