SOURCE: Kirusa

Kirusa

October 17, 2012 11:00 ET

Vodafone Ghana Delights Consumers With Infotainment Service Offerings

ACCRA, GHANA--(Marketwire - Oct 17, 2012) - Vodafone Ghana, of Vodafone Group Plc., the world's leading mobile telecommunications company, has announced a series of Voice SMS 2.0 and infotainment services aimed at elevating users' experience. Vodafone is using this pioneering technology from Kirusa, the world's leading vendor of mobile social media and value-added services.

Kirusa announced that Kirusa Open Multimodal Platform (KOMP) deployed at Vodafone is robust and designed to deliver a portfolio of leading social media and value added services to Vodafone's customer base. 

The Voice SMS service allows customers to compose, retrieve new and old messages, forward, delete and save options. Infotainment services include Songs, Bible messages, Inspirational messages, Dating Tips, Amazing Tips, Health Tips, Bid n Win contest amongst others. It also includes pay per use facilities to Dedicate a Song and Dedicate a Prayer.

Use of Voice SMS and value added services by mobile customers is gaining traction all over Africa. Voice SMS has many inherent advantages over text messaging including customers' abilities to send out messages even when on the move. It also empowers the illiterate, visually and hearing impaired to convey their emotions using their voices.

Tara Squire, Head of Consumer Marketing at Vodafone Ghana, said, "We are happy to cater to our customers' growing need to stay in touch using innovative tools like Voice SMS and Infotainment Services. We compliment Kirusa for having provided the right technology and managed services which has ensured the new voice infotainment services are a success. We look forward to more such innovations from Kirusa."

Congratulating Vodafone on this successful launch, Surinder Anand, Vice President, Product Management at Kirusa, said, "Vodafone has been a trusted partner in the success of our services. We are happy the voice infotainment services have delivered value to Vodafone customers."

About Vodafone Ghana

Vodafone in Ghana is an operating company of Vodafone Group Plc., the world's leading mobile telecommunications company, with a significant presence in Europe, the Middle East, Africa, Asia Pacific and the United States. Vodafone is the only total communications solutions provider -- mobile, fixed lines, internet, voice and data -- and is currently unmatched in providing fixed line and internet services -- the leader and the first choice for Ghanaians. Vodafone is the third ranked operator in mobile with a huge potential to take over the market. Vodafone's goal is to be the communications leader in an increasingly connected world. It aims to provide the kind of innovative and responsive service for which the Vodafone Group is recognized worldwide. For more information visit: www.vodafone.com.gh

About Kirusa

Kirusa is one of the leading global developers of Mobile Social Media and Value Added Services enabling mobile subscribers to reach out to their family and friends. Kirusa's solutions include the hugely successful Kirusa Voice SMS service, the world's most advanced Voice SMS solution, used by over 30 carriers around the world. Kirusa has pioneered a suite of social media applications that facilitate mobile subscribers to interact through voice, including the Call-n-Tweet application which helps users update their Twitter status using voice. Kirusa provides an open platform with APIs to enable third parties to offer mobile applications services to mobile subscribers. Used by mobile subscribers millions of times daily, Kirusa solutions are built on its patented and patent pending technology and its highly reliable and scalable open multimodal platform. Kirusa has been recognized as one of the top 100 technology companies by Silicon India, and one of the top 25 emerging technology companies by Smart Techie magazine. Headquartered in New Jersey and led by an experienced team of wireless telecom executives and technologists, Kirusa has offices in three continents. 'Kirusa Voice SMS,' is a trademark of Kirusa, Inc. For more information visit: www.kirusa.com.