Contact Information: Contact: Corey Lewis or Lindsey Zouien LaunchSquad Phone: (415) 625-8555 Email: vvm (at) launchsquad (dot) com
Voice Media Group Launches, Lets National Brands Target Young, Urban Consumers Everywhere They Go
Full-Service Media Company's Print, Online, Event and Street Teams Offer Brands One-Stop National Advertising Footprint With Hyper-Local Reach
| Source: Village Voice Media
PHOENIX, AZ--(Marketwire - November 5, 2009) - Voice
Media Group, the one-stop lifestyle agency formerly known as the Ruxton
Group, launched today, giving national brands a unique, targeted
advertising gateway to young, urban consumers. As part of the Village Voice
Media Holdings LLC family of companies, Voice Media Group helps brands
engage with an audience of active young adults in every major national
market through integrated print, online, event and street team offerings.
In turn, it gives its alternative publisher partners access to valuable
national brand marketing dollars.
Voice Media Group's national network of 50 alternative print publications
and more than 100 digital publications and Web sites reaches more than
eight million newspaper readers, and receives more than 25 million unique
digital visitors per month. It offers brands a national footprint with
hyper-local reach to target consumers by verticals, interests, demographics
or a combination of the three. In addition, Voice Media Group streamlines
the ad buying process -- from inventory to creative to billing -- so
advertisers can easily take advantage of the company's entire platform and
services.
"Voice Media Group has the tools to reach the audiences that are important
to our partners and clients," said Ali Nazem, SVP at Metro Newspaper
Advertising Services, which has used Voice Media Group to execute campaigns
for companies like Virgin America and Microsoft. "They have a powerful mix
of local events, digital properties and traditional newspaper inventory
that ensures the right message reaches the right people."
"Our city-by-city, street-by-street approach gives advertisers the chance
to engage their core demographic where they're choosing to spend time, be
it online, in print or on the street," said Joe Larkin, SVP of sales, Voice
Media Group. "Voice Media Group defines our evolution into full-service
ideation, strategy and placement services. Advertisers now have the chance
to take advantage of the person-to-person relationships our publications
have built over many decades, while tapping into some of the most
innovative digital options, print buys and events that reach consumers in
ways never before possible."
Voice Media Group also launched a new Web site, www.voicemediagroup.com,
which clearly lays out full-service advertising options, along with deep
insight into local events, promotions and publication specifics, enabling
media buyers to easily visualize and price out digital, print and event
options.
About Voice Media Group
As part of the Village Voice Media Holdings LLC family of companies, Voice
Media Group represents 50 alternative print publication companies and more
than 100 digital publications and Web sites. Its print, Web, event and
street teams target young, urban consumers, giving advertisers local reach
on a national scale. Voice Media Group (formerly Ruxton) was founded more
than 25 years ago, and has now evolved into one of the leading
multi-platform lifestyle media companies in the country.
Voice Media Group is an affiliate of Village Voice Media Holdings LLC