Voila Hotel Rewards

October 12, 2006 12:08 ET

Voila Hotel Rewards-Revolutionary Hotel Rewards Programme to Launch at World Travel Market 2006

NEWPORT BEACH, CA--(CCNMatthews - October 12, 2006) - Voila Hotel Rewards, an innovative frequency guest loyalty program designed specifically for small groups and independent hotels and resorts, will launch at World Travel Market in London.

Voila Hotel Rewards (http://www.VHR.com) is the latest product offering from Hospitality Marketing Concepts (HMC), the leading provider of travel industry paid consumer membership and database management programs. Voila is the first and only points-based, guest loyalty program that gives independent hotel groups the competitive edge previously reserved for only the largest global hotel brands.

Within the first five years, Voila is projecting to have at least 1000 partner hotels and over five million members, providing Voila partner hotels with instant credibility and exposure to a new, devoted clientele.

Voila Hotel Rewards supplies all the systems, technology and support services required to operate the program via the Voila CRM Partner Portal. The automated capabilities that drive Voila, such as points administration, data storage, PMS and CRS synchronization, drastically reduce labour costs, previously associated with loyalty programmes.

"So many hotels today face the challenges of low awareness, limited resources and marketing funds in addition to loss of business due to the lack of a loyalty programme," says Mokhtar Ramadan, CEO, Voila Hotel Rewards, "We have launched Voila Hotel Rewards to equip independents with the tools and technology to address these challenges and ultimately increase occupancy and revenue."

Voila Hotel Rewards has entered into an agreement with Great Hotels Organisation as the European partner for the independent hotel sector. GHO's Great Hotels Rewards (http://www.greathotelsrewards.com/) will provide the platform through which independent hotels will be able to join the Voila Hotel Rewards network in Europe, Middle East, and Africa.

Voila will launch with three membership tiers: Gold, Platinum and Black. Points are awarded per dollar spent at member hotels. Over and above room revenue, qualified hotel spend, such as mini bar, telephone and food and beverage, can also be converted to points.

Points can be redeemed against room nights at Voila partner hotels or transferred to air miles and other redemption partners. Point redemption is an interactive, seamless, simple and fast on-line process via the www.VHR.com website.

"Ultimately, Voila is more than just a guest loyalty program," says Mokhtar Ramadan, "It spans a hotel's entire business life cycle -- new customer generation, guest recognition, customer relationship management, communication -- and gives you the power to unlock your potential and maximize your profits without losing any of your quality, service levels or individuality."

Voila Hotel Rewards will be exhibiting on stand GV7655 in the Global Village at World Travel Market, Excel, London 6th to 9th November 2006. Voila Hotel Rewards' debut presentation will take place from 1.30pm to 2.00pm on the World Stage on Tuesday, 7th November.

About Voila Hotel Rewards

Voila Hotel Rewards is owned by Hospitality Marketing Concepts (HMC). Headquartered in Newport Beach, Southern California, HMC is the leading provider of travel industry paid consumer membership and database management programs. HMC provides services to more than 1,000 full-service hotels worldwide. A selection of clients includes InterContinental, Le Meridien, Starwood, Ritz, Shangri-La and Mandarin Oriental. HMC is a global company with offices in more than 50 countries. More information about Voila Hotel Rewards may be found on http://www.VHR.com or contact Peter Gorla, Vice President of Marketing at 949-833-8000 Ext. 218 or gorlap@clubhotel.com.

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