SOURCE: Voila Hotel Rewards

September 09, 2008 10:15 ET

VOILÀ Launches Husa Plus Frequent Guest Programme

NEWPORT BEACH, CA--(Marketwire - September 9, 2008) - VOILÀ Hotel Rewards, the first global, point-based frequent guest programme specifically created for independent hotel companies, is pleased to announce the launch of Husa Plus, the first private-label rewards programme to operate under the VOILÀ global umbrella.

Husa Plus is the points-based rewards programme of Husa Hotel Group, and member of VOILÀ Hotel Rewards -- a ground-breaking new loyalty programme, bringing together a worldwide network of four and five-star hotels of different brands and independent properties. Members of Husa Plus earn points for eligible spend and can redeem for complimentary night stays and room upgrades at participating hotels within the VOILÀ network. Husa Plus members will also enjoy special perks, such as member-only room rates, special welcome amenities, instant recognition, pre-arrival room preparation based on hotel preferences, and airline mile exchange opportunities.

As part of this exciting launch and for a limited time only, new members of Husa Plus will receive a complimentary flight within Spain on Air Europa, plus bonus points. All 160 Husa Hotels across Spain, Argentina, Andorra, Egypt, France and Belgium are part of the Husa Plus programme.

"We are thrilled to present Husa Plus to the world, and we are proud to be the first hotel group under the VOILÀ umbrella," says Juan Gaspart, Chairman of Husa Hotel Group. "Husa Plus is generating significant interest in our local markets, and we expect a strong growth in membership within the first few months. The VOILÀ team has been tremendous to work with, assisting us with both technological support as well as on-the-ground training for our hotels. VOILÀ is a great partner to have."

"Implementing a frequent guest programme similar to Husa Plus has been our goal for many years," says Jose Gaspart, General Manager of Husa Hotel Group. "We see the rewards programme as a key aspect to building the Husa brand and core to our CRM strategy, but a regional programme cannot compete against the mega brands. VOILÀ makes it possible for us to leverage a global presence, and takes away the challenges we would face in trying to operate a programme of this magnitude on our own."

Gabi Kool, Senior Vice President and Managing Director of VOILÀ Hotel Rewards, says, "VOILÀ is the culmination of years of planning and labour and substantial technological investment. The marketplace is long overdue for a brand-independent rewards programme. VOILÀ members are not limited to a single brand and cookie-cutter hotels -- they can earn and redeem points all over the world at unique, eclectic properties. And with online access to their account, members can easily book hotel stays with their points, or even choose to pay with a combination of points and cash. This is just the beginning for VOILÀ. There are many more exciting features, programme enhancements and redemption partners to be unveiled in the coming months."

"Husa Hotel Group is a perfect launch partner for VOILÀ," says Mokhtar Ramadan, CEO of Hospitality Marketing Concepts, operator of VOILÀ Hotel Rewards. "Regional independent hotel groups with a strong foothold in its own market, like Husa, will find VOILÀ the perfect vehicle to establish a global presence. Husa has been a business partner of ours for over 17 years, and the group's solid regional presence certainly accelerates our goal of establishing a worldwide network of earning and redemption opportunities for VOILÀ programme members."

For more information on Husa Plus and to join the programme online, visit


Headquartered in Newport Beach, Southern California, VOILÀ is the first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILÀ is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia. VOILÀ has a launch portfolio of over 200 hotels, including Husa Hotels, Coral Hotels & Resorts and Great Hotels Organisation.

More information about VOILÀ may be found on the company's website or by contacting Peter Gorla, Vice President of Marketing at +1 (949) 260-9538 or via email at

Contact Information

  • Contact:
    Peter Gorla
    Vice President of Marketing
    +1 (949) 260-9538
    Email Contact