SOURCE: The Wall Street Journal Office Network

February 09, 2011 10:09 ET

Volkswagen of America Launches Real-Time Ski Reports on The Wall Street Journal Office Network as Part of 2011 Touareg Ad Campaign

Creative Innovation Highlights New 2011 Touareg Sport Utility Vehicle

NEW YORK, NY--(Marketwire - February 9, 2011) - Skiers and snowboarders who work in office buildings containing the Wall Street Journal Office Network (WSJON) are in luck -- planning for their ski vacations and weekend getaways just got much easier. They need look no further than their office building lobbies for real-time reports about some of the country's top ski resorts, brought to them exclusively by Volkswagen of America.

The ski reports -- covering weather and trail conditions at local mountains as well as some of the top ski destinations in the U.S. -- are an innovative feature of Volkswagen of America's advertising campaign on WSJON for the all-new 2011Touareg SUV.

When the Touareg's digital video ads appear on WSJON's high-definition digital video screens -- located in more than 760 U.S. office buildings -- conditions at various mountains, sponsored by Volkswagen of America, replace the date, time, and stock market indices that generally occupy the screens' upper right-hand sector.

The campaign and sponsored ski reports began running January 3, 2011 on the WSJON in coordination with Volkswagen of America's Touareg marketing efforts around top ski locations.

"Volkswagen of America is the most recent advertiser to take advantage of our unique, custom data insertion capabilities," said Jim Harris, WSJON CEO. "The company is leveraging a high-profile way to showcase the Touareg through attention-grabbing video creative while also providing practical, useful information that is directly related to the new model's impressive capabilities."

Digital out-of-home remains one of the fastest-growing advertising venues in the United States. Advertising revenues at WSJON rose more than 40% in 2010.

"This is shaping up to be another exceptional year for The Wall Street Journal Office Network," said Harris. "Our viewers spend an average of three and a half minutes per day viewing our screens, at a time when they are not being exposed to other advertising messages. This share of mind, combined with the premium news content of The Wall Street Journal, has proven to be a winning combination for a wide range of marketers."

About The Wall Street Journal Office Network:

Developed by Office Media Network, Inc. in association with Dow Jones & Company, The Wall Street Journal Office Network is the leading business news-oriented tenant communication network, broadcasting up-to-the-minute news from The Wall Street Journal -- including market indexes, weather, and scrolling headlines -- on digital LCD screens in lobbies, elevators and other common areas of office buildings across the country. The Wall Street Journal Office Network, launched in 2006, reaches more than one million viewers per day in 760 office buildings across 15 major U.S. cities.

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