Volkswagen Canada

Volkswagen Canada

July 06, 2010 17:25 ET

Volkswagen Canada Appoints New Public Relations Manager

AJAX, ONTARIO--(Marketwire - July 6, 2010) -

Editors Note: There are two photos associated with this Press Release

Volkswagen Canada announces new appointments in its Marketing and Communications Department.

To view "Peter Viney, Manager, Retail + CRM Marketing, Volkswagen Canada" please visit the following link:

Following two successful years as Manager, Public Relations, Peter Viney has been appointed to the position of Manager, Retail + CRM Marketing with the overall responsibility for the Volkswagen Brand's Retail Dealer Marketing activities in Canada – including an increased focus to build consumer awareness for Volkswagen Original Parts, Service and Accessories and for Volkswagen Pure Certified Pre-Owned Vehicles, along with building our Customer Relationship Management (CRM) program. 

To view "Thomas Tetzlaff, Manager, Public Relations, Volkswagen Canada" please visit the following link:

Thomas Tetzlaff will assume the role of Manager, Public Relations for the Volkswagen Brand in Canada.  Thomas will be responsible for the planning and successful execution of all Product and Brand Communications activities and relations with the media for the Volkswagen Brand in Canada. As its primary spokesperson, he will maintain Volkswagen Canada's successful relationships with the media and proactively support the launch of Volkswagen's new products in Canada. He will also support Volkswagen Group Canada Inc. in its activities to promote its corporate and social responsibilities.

Thomas brings with him a wealth of Volkswagen experience and enthusiasm. Thomas joined Volkswagen Canada as a Sales Trainer in 1998 after holding progressive management roles in the retail automotive sector. He has handled successive positions as part of Volkswagen's Field and Sales Operations, and most recently as Manager, Service Marketing and Accessories. Thomas holds a Certificate in Engineering from Seneca College as well as an Honours Degree in History from York University.

"Thomas brings his passion and knowledge of the rich history of the Volkswagen Brand in Canada combined with his deep understanding and expertise of our products and positioning to successfully communicate them to the media and to the general public," commented Bruce Rosen, Director, Marketing and Communications for Volkswagen Canada. "Thomas will be able to build upon Peter's successful work within Public Relations. I am pleased to have both Thomas and Peter assume these strategic positions within the Volkswagen Brand in Canada.

About Volkswagen Canada:

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario. It is the largest volume European automotive nameplate in Canada, and sells the City Golf, new Golf, new Golf Wagon, new Golf GTI, New Beetle, Jetta, Eos, Passat, Tiguan, Routan, and Touareg through 131 independent Canadian Dealers. It is the leader in affordable TDI Clean Diesel vehicle sales in Canada, and forms part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany.

Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker.

Visit Volkswagen Canada online at

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