Volkswagen Canada

Volkswagen Canada

April 06, 2009 10:01 ET

Volkswagen Canada Introduces BlueMotionTechnologies at the Vancouver International Auto Show and Confirms That Its First Hybrid Is Coming to Canada

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 6, 2009) -

Editors Note: There is a photo available with this release.

Volkswagen Canada unveiled its BlueMotionTechnologies brand at this year's Vancouver International Auto Show (VIAS) as part of its ongoing sustainability efforts, and confirmed that Hybrid power train technology would be offered in Canada under this new umbrella brand in the future.

According to John White, President and CEO of Volkswagen Group Canada Inc., the Volkswagen Brand is responding to the economic and environmental challenges facing the auto industry:

"Despite a difficult economic climate Volkswagen is well positioned with its lineup of fuel efficient vehicles to weather the current storm and prosper in the future. As such Volkswagen has set out to become one of world's greenest automakers."

White outlined how Volkswagen's global sustainability mission would bring "important dividends" to the company's efforts in Canada. He noted Volkswagen's achievements in reducing vehicle emissions and enhancing fuel economy and efficiency through alternative power trains as demonstrated through the Canadian introduction of its newest global brand, BlueMotionTechnologies.

Volkswagen's Canadian chief continued by stating: "Under this umbrella, Volkswagen Canada will now unite all of its research and development activities towards environmental sustainability in personal transportation."

Energy efficiency is shaping the current public debate worldwide, and the development of efficient and low-emission technologies is regarded as important to manufacturers and consumers.

This focus on sustainability represents a major and global investment for Volkswagen in offering choices for vehicle consumers. The company explained during the recent Geneva Motor Show that the "Green Revolution" underway today is actually a "Blue" evolution for Volkswagen as it has been actively practicing proactive environmental measures in all aspects of its manufacturing over many years.

In Geneva, Volkswagen clarified why it chose BlueMotion, by stating: "Blue is the colour of the ocean and the sky. Blue stands for freshness, hope, and lightness, and, of course, blue is also the colour of Volkswagen."

In short, BlueMotionTechnologies stands for Volkswagen's German-engineering and design competence in developing environment-friendly technologies and products.

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Volkswagen Canada already offers a number of these fuel-saving and emissions-lowering BlueMotionTechnologies such as TSI direct injection engines, DSG dual-clutch gearboxes, and TDI Clean Diesel engines.

The TSI 2.0 litre direct injection gasoline engines are found in the Volkswagen GTI, Jetta, GLI, Tiguan, Eos, and Passat Sedan and Wagon models, as well as in AJAC's Best New Family Sedan over $30,000, the Passat CC. TSI power train technology is a recipe for maximum power with minimum fuel consumption from a smaller engine. Direct gasoline injection with a turbocharger allows cleaner and more efficient combustion that lowers CO2 emissions. This saves fuel and increases power output compared to naturally aspirated engines.

Another technology that forms an integral part of BlueMotionTechnologies is Volkswagen's DSG dual-clutch 6-speed gearbox that combines the lower fuel consumption of a manual transmission with the comfort and convenience of an automatic. It features a normal mode as well as a sport mode. When DSG is combined with Tiptronic, the DSG can also be shifted manually allowing the driver extra sportiness without sacrificing fuel economy.

Recently, Volkswagen introduced its TDI Clean Diesel engine in the Jetta Sedan and Wagon. This 2.0 litre 16-valve turbocharged direct injection common rail Diesel engine delivers more power with 30% more fuel economy than a comparable gasoline engine.

The new TDI Clean Diesel engine meets the most stringent emissions standards in North America, resulting in it winning 2009 Green Car of the Year from "Green Car Journal" during the Los Angeles Auto Show.

Combined with the highly efficient 6-speed BlueMotion DSG transmission, the Jetta Wagon TDI Clean Diesel has identical highway fuel consumption figures with the manual model, leading Natural Resources Canada to name it Canada's Most Fuel-Efficient Station Wagon.

White noted in Vancouver that Jetta TDI Clean Diesels qualify for British Columbia's $1,500 PST rebate for fuel-efficient vehicles, making these award-winning models "an even more attractive proposition" for consumers.

Volkswagen will combine its TDI Clean Diesel technology with NOx-exhaust after treatment and Selective Catalytic Reduction (SCR) in its newest BlueMotion model: The Volkswagen Touareg TDI Clean Diesel arriving this spring to Canada. With its direct injection turbocharged 3.0 litre V6 common rail Diesel engine producing 225 horsepower and an impressive 407 lb-ft of torque mated to its 4XMotion permanent all-wheel drive system, the Touareg TDI Clean Diesel SUV offers both performance and excellent fuel economy while maintaining a strong focus on the environment.

This focus on sustainability is achieved by using two special types of BlueMotionTechnologies: a NOx storage catalyst and a SCR converter that work together to reduce harmful emissions. The storage catalyst chemically binds the nitrous oxides and the SCR unit transforms them into nitrogen and water. This new design allows Volkswagen to offer Canadians one of the cleanest six-cylinder Diesel engines in the world as well as the most affordable in its class; the new Touareg will start at $48,975 when it is launched in Canada this June.

Volkswagen's chief executive indicated that there is more to come under Volkswagen's BlueMotionTechnologies: Start-Stop engine idling, brake energy recuperation, more TDI Clean Diesels in future Volkswagen models such as the sixth generation 2010 Golf shown in Vancouver, as well as confirming that it will bring its first gasoline-electric hybrid to Canada in the near future.

About Volkswagen Canada:

Founded in 1952, Volkswagen Canada is headquartered in Ajax, Ontario, and is part of Volkswagen Group Canada Inc., a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and is Europe's largest automaker.

Volkswagen offers the City Golf, City Jetta, Rabbit, GTI, New Beetle, New Beetle Convertible, Jetta Sedan, Jetta TDI Clean Diesel, GLI, Jetta Wagon, Jetta Wagon TDI Clean Diesel, Eos, Passat Sedan, Passat CC, Passat Wagon, Tiguan, Routan, Touareg and Touareg TDI Clean Diesel through almost 130 independent Canadian Dealers.

Visit Volkswagen Canada online at, and explore its BlueMotionTechnologies at

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